Touwn Crier

Name: Touwn Crier
Address: Near CNI Golaknath Church, Mission Compound, Adarsh Nagar, Jalandhar, 144001, IN
Telephone: +918360072567

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29/02/2024

The OG said it. We follow it. That's it. ✨

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28/02/2024

Brand Positioning is where your brand stands in your audience’s perception. But how do you design one?

Here's a quick guide to establish one’s Brand Positioning -

1. Define Your Target Audience:
- Identify your ideal customers and understand their needs, preferences, and behaviours.

2. Conduct Market Research:
- Analyse your competitors and the overall market to identify gaps or opportunities.

3. Identify Unique Selling Proposition (USP):
- Determine what sets your brand apart from others. It could be a unique feature, quality, or value proposition.

4. Craft a Brand Persona:
- Develop a distinct personality for your brand that resonates with your target audience. Consider factors like tone, style, and values.

5. Define Brand Values:
- Clearly articulate the core values that your brand stands for. This helps in building a consistent and authentic image.

6. Create a Brand Positioning Statement:
- Summarise your brand's unique value proposition, target audience, and differentiating factors in a concise statement.

7. Test Your Positioning:
- Gather feedback from your target audience to ensure your brand positioning aligns with their perceptions and needs.

8. Adjust and Refine:
- Based on feedback and market changes, be ready to refine your brand positioning over time to stay relevant.

9. Develop a Consistent Brand Image:
- Ensure that all aspects of your brand (visuals, messaging, customer interactions) consistently reflect your positioning.

10. Monitor and Adapt:
- Regularly assess market trends, customer feedback, and competitor activities. Be ready to adapt your brand positioning accordingly.

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27/02/2024

Perfect meta ad sets that stop scroll, stand out, and convert ✅
Ft. SNN Spices.

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22/02/2024

It's the time to revamp your brand with advertising. Get your branding in line before the beginning of the new financial year.

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20/02/2024

Infusing rich art and culture contexts in the modern designs for a nationwide celebration!
Ft. Social Media Work for National Gallary of Modern Art, Government of India.

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15/02/2024

Should we even bother about Content when AI is going to take away the cup?

Statistics say, we should. Because #2024 is going to be significantly Content dominated. Here are the top 3 Content Marketing trends to look forward this year -

👉 AI as a supporter:
Generative AI is still highly dependent on human intervention. Besides, it utilises the existing data sets to create new content which isn't enough to bring in light crucial humane insights. Result? More of human connection and insights. And AI for drafting those insights.

👉 Interactive Content:
People crave people. As simple as that. Content that’s interactive is going to be engaging. With multi-layered content touch points like Infographics, Audio-visuals, AR/VR, etc., brands are going to adopt it.

👉 Authenticity:
More than technology, people are looking for the humane side of the brands. It means candid conversation, showing faces behind the business, story of the people, etc. Influencers are going to play a huge role in this.

Need help adopting the trends in your content marketing game?
Talk to !

13/02/2024

Meet Touwn Crier
Naam Toh Suna Hi Hoga…
If you didn't, now you do!

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08/02/2024

Branding that Brings Results ✨
Ft. Brand Designing Work for Bombay Island Coffee Company.

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07/02/2024

There are 334000000 Businesses in the World. Out of which we have helped 50+ Brands. A humble number. But a bigger impact for those businesses, just like they deserve!

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02/02/2024

At Touwn Crier, we stand for everything advertising.

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15/01/2024

Wish you the warmth of Lohri flames, success like soaring Sankranti kites, and delight overflowing like Pongal!

01/01/2024

As we step into the New Year, we're filled with gratitude for the incredible journey of 2023. 🌟 May the coming year be a canvas of endless possibilities, and may your brand shine brighter than ever before. Here's to achieving new heights, unlocking untapped potential, and creating marketing magic together! Happy New Year! 🎉✨

Address

Near CNI Golaknath Church, Mission Compound, Adarsh Nagar
Jalandhar
144001

Telephone

+918360072567

Website

https://touwncrier.com/

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