31/12/2025
It takes 80 cherries to make your morning cup of coffee! ☕
For farmers, harvest season means working from sunrise to sunset bracing the elements of nature - uneven slopes, wild terrain, and harsh cold. Lunch is on the hillside.
This effort alone is enough to appreciate what farmers do.
But their real test of resilience comes from factors out of their control… price surges, bigger players holding supply, and even fear of theft, to our surprise.
All of these risks fall squarely on the farmer's shoulders! It doesn’t have to.
The way we partner with cotton farmers, we're now partnering with coffee farmers, sharing the pains and gains with all stakeholders across the value chain. Mindful about human and the environment.
Will you join us on this journey? 🤝