11/05/2026
AI-powered search is changing the way businesses get discovered online.
For years, brands focused heavily on informational content to build visibility. But with Google AI Overviews, Perplexity, ChatGPT Search, and other AI-led search experiences answering top-of-funnel queries directly, the real opportunity is shifting toward content that supports decision-making.
That is where bottom-of-funnel content becomes critical.
Comparison pages, pricing explainers, ROI-focused content, case studies, local service pages, and decision-stage blogs are now playing a stronger role in helping businesses appear when buyers are actively evaluating options.
Potter’s Wheel believes that content should do more than rank. It should build trust, answer buyer intent, and convert at the moment it matters most.
Read our latest blog on why bottom-of-funnel content is winning in AI-powered search results and what businesses need to do next.
Discover why bottom-of-funnel content is dominating AI-powered search results and how businesses can improve rankings, leads, and conversions with smarter SEO strategies.