03/11/2014
by Alex Mathew
Kochi: At a time when companies and firms globally jumping through
hoops to build a smart relationship with their customers, the tech
nerds at Brandframe, a student startup, virtually incubated at the
Startup Village, Kalamassery, have come out with their own
'intelligent' style in boosting a brand identity.
"Design is what that translates ideas into communication.
Brandframe focuses on branding or rebranding of firms through design and development of a brand identity. With growing competition in the field, branding has never been more challenging. Our team wants to think differently, so that we could carve out a genuine brand identity of a company and present it before the people through our intelligent design,"
says Bonie P Varghese, CEO of BRAND FRAME.
For Brandframe, the aim behind branding is to create an impressive and differentiated presence in the market that captivates the pulse of the people and help retain loyal customers."During my schooling at
Viswajyothi Public School, Angamaly ,drawing was my passion. My parents were much supportive and helped me participate in all painting and drawing competitions. But Photoshop was what motivated me to the world of designing," says Bonie.
But he always kindled in him the desire to continue with his passion
for drawing and designing. " Federal Institute of Science And Technology (FISAT), during my first year of engineering studies, I had participated in MG University youth festival poster designing competition and won first prize. Winning the competition made boosted my confidence and made me realise that I have a flair for it. I thought of utilising my ideas through branding,” says Bonie. Thus born Brandframe and its team of enterprising youngsters.
"During 2012, the management of the college asked me to design the logo for IEEE Fisat organisation which was a turning point in my
career. Finally I realised that logo designing was my forte and I
integrated my ideas with my designing skills. Then one of my friends
introduced me to Startup Village. There I found a lot of people with
similar minds and a propitious atmosphere for building up my team," he says.
"Intelligent use of design can really help business houses generate
associations in people's mind that will benefit the organisation. The
look and feel of all the visual elements collectively build an image
of your business and over time they will help create a reputation and
goodwill for the firm,"
says Edwin Joseph, Chief Marketing Officer of BRAND FRAME.
"Nowadays, branding plays a powerful role in drawing customers to the business. It is more than just a logo, but It is a number of facets
about one's business that give people an impression about it, says
Bonie. The website is www.brandframe.in and contact number is 91
9809449098.
Brandframe's Motion Crew
Motion Crew is Brandframe's new venture into media sector, that
focuses on creating motion stories incorporated with intelligent
ideas. “You say what's your business and we give you the best video ad you need. Our aim is to create a unique style of ad making," says
Bonie.
