01/09/2026
When Njavra, the chips brand, came to us to develop their packaging, they were clear about packing it up in a way that would sell inside movie theatres.
We crafted a picture-perfect design with vibrant colours and bold illustrations created around the theatre experience. The result? A pack made to grab your attention from across the counter.
Njavra chips came to life through a chips packaging design built specifically for snack packaging in a theatre environment. The theatre snack packaging approach considered how movie theatre snacks and cinema food packaging need to stand out quickly at the counter. As an FMCG packaging design project, the focus was on food packaging design, retail packaging, packaging branding and product packaging that could create instant shelf impact. The colourful packaging design and bold packaging design use illustrated packaging to strengthen the snack brand identity and make the chips brand packaging easy to recognise. The final consumer packaging works as point of sale packaging designed for impulse purchase while retaining the character of an Indian snack brand. The project also reflects our approach as a creative packaging agency working across packaging designs in Kerala.
