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21/03/2021

Oil-to-telecom conglomerate Reliance Industries is evolving from an integrated energy company into a consumer giant like China's Alibaba and potentially could rival likes of Amazon and Walmart.

India's No.1 oil refining and petrochemical company plans to roll out its online shopping platform that will combine its retail arm's nearly 10,000 stores in over 6,500 towns as well as neighbourhood retailers with its fast expanding mobile phone network that already has 28 crore subscribers.

Our analysis suggests RIL can become a market leader in telecom and media, while gaining significant share in retail/e-commerce. Its success could be built on an ecosystem or bundling strategy, and a home-court advantage, similar to Alibaba's success in China, beyond explicit or implicit policy support.

Do you think Ambani is going to become the Jack Ma of India? Comment below and let us know!

07/03/2021

Subway is the largest chain operator in the world having around 45000 restaurant outlets globally with all being operated on the franchised model. This largest single-brand restaurant chain uses undifferentiated targeting strategy to design the offerings and services as per the choice of the customers.

Fast food companies are giving head-on competition to Subway but due to its focused marketing strategies highlighting healthy diet, quality, taste, nutrition & several other health-related benefits company is able to create sustainable competitive advantage. Subway uses a mix of demographic and geographical segmentation to make its products more appealing to the targeted group of customers thus create a long-lasting brand image in the mind of the potential consumers.

In the list of most valuable brands in the world, subway stood at 87th position as per reports of 2017. Aggressively advertising brand offerings across various channels have helped Subway in increasing its visibility in the market.

Do you want to grow your business with high-quality, organic traffic that converts? Our innovative digital strategies and development combined with tactical ex*****on will help you improve and maximize your Returns on Investment! DM us now to book a free consultation with our expert and take away some incredible free tips.

27/02/2021

With a lot of world class assorted cakes and desserts under the same roof, 7th Heaven is well on its way to become a bakery name people swear by. They did so with the help of both traditional marketing technique, such as dropping in leaflets and offering free tasting samples, innovative schemes coupled with reaching wider audiences through digital marketing techniques.

When the pandemic shook its business model, it strongly reverted by coming on online platforms like Swiggy and Zomato and even started its own delivery system. People could easily order from the nearby outlet and relish their favourite cake and desserts sitting at the comfort of their home.

7th Heaven's franchise model has been a hit and even opened their outlet in International city like Dubai. They are the fastest growing bakery with a target to become multi national brand.

Do you want to establish a strong brand name the people will swear by? We have the tried and proven strategy which top brands use to grow. DM us to get a free consultation.

13/02/2021

The entry of technology and mobile application-based services has led to a massive transformation in how the food industry operates. Segments like box delivery and on-demand meals are becoming increasingly popular, leading to an unprecedented number of startups joining the race for market share.

One such startup that has flourished is Faasos - India's leading Food-tech company. Faasos was started by Jaydeep Barman and Kallol Banerjee in 2011 with the vision of being an Indian Quick Service Restaurant (QSR) brand. This fast-food delivery chain won’t let you wait and will be at your doorstep when you want along with your breakfast, lunch or dinner.

The company quickly expanded to multicity operations and grew to over 50 stores in the next few years with Brand Capital's advertising strategies. Brand Capital provides marketing and advertising leverage to startups that have the potential to make it big through its branding prism.

F&B business sector will thrive in the coming decade with a whooping 100 billion$+ market growing at 15–20% CAGR. Do you plan to launch your dream cafe or restaurant with the perfect kickstart? We have some incredible growth hacks in store for you! DM us to know more!

06/02/2021

Still wondering what digital marketing is?
Digital marketing is simply advertising delivered through digital channels. Channels such as social media, email, web applications, search engines, websites, or any new digital channel.

PwC has figured out that the offline and online world is colliding. So, the best way to catch the attention is not through shiny and fancy billboards but by launching ads on Google and Facebook. These are turning out to be the most influential mediums because it is where the attention is.

The importance of creating and using a digital marketing plan in immense for company growth. It's still a common challenge since many businesses cannot figure out an integrated plan to grow and engage their audiences effectively.

Do you have a digital marketing plan for your business? If not, you are losing a lot of growth opportunity and customer base to your competitors which will affect your business in the long run. Let us help you to analyze your data with advanced tools and build an effective digital marketing strategy. DM us to consult with our expert in business development.

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