03/09/2023
Google Ads Mistakes That Are Killing Your ROI - How to Avoid Them?
Oh no! No conversions today?😰 Why does this always happen to me?😓 “He bhagwan utha le re baba..utha le, mereko nehi re is Google Ads campaign ko utha le”...🤧
Hey! Calm down. Your Google Ads campaigns not producing the expected results, right! You're not the only one. Many businesses make the same mistake, which can have a devastating impact on their return on investment (ROI).📈
In this post, I will discuss the most common mistakes I see businesses make with Google Ads, and give you the information you need to avoid them.😃
✅Campaign Strategy
Please get your pen and paper ready,📝 before you create a Google Ads campaign, it's important to take some time to plan it out. This will help you avoid making mistakes and wasting your budget. Here are some questions to ask yourself🤔
⚠️What are my key performance indicators (KPIs)?
⚠️What is my bidding strategy?
⚠️What keywords should I target?
⚠️What are my competitors' Google Ads strategies?
⚠️How can I track conversions using Google Analytics?
⚠️What are the metrics I should check to optimize the campaign?
⚠️What is my contingency plan if my campaign doesn't perform as expected?
Once you've answered these questions, you'll have a good foundation for creating a successful Google Ads campaign.
✅Google Ads Dashboard is Like a Home
How do you decorate your house? Yes, you can decorate the panel like you would decorate your home.
Modify Column
The important metrics to add in Google Ads dashboard columns depend on your specific goals and objectives. However, some of the most important metrics include:
Search impressions, Clicks, CTR (click-through rate), CPC (cost per click), Avg. CPC, Conversion rate, Conversion, Cost Per Conversion, Quality Score, Ad Relevance, etc.
Custom Column
A custom column in the Google Ads dashboard is a column that you create to display data that is not already included in the standard columns. Custom columns can be used to measure a range of metrics, such as conversion rate, average order value, or any event.
# Ghar ek, mauka ek. isliye planning vhi no.1 hona chahiye🤝🏻
✅Landing Page: Bridge Between Your Ad and Your Conversion
Stop⚠️ Don't copy your competitors' landing pages. Your Google Ads landing page is your best opportunity to convince visitors to take action.
Here are some ideas to create a powerful Google Ads landing page:
👉Concentrate on a strong headline.
👉Copy should be short and sweet.
👉Add emotion to your landing pages.
👉Select a high-quality image.
👉Buttons for Taking Action
👉Mobile-First
👉Don’t forget to set up conversion tracking
✅Google Ads: An Ongoing Process, Not a Watch to Wind
Do not overwind a clock or watch. This can damage the mechanism. Similarly, Google Ads is an ongoing process that you need to repeat in order to keep your campaigns running smoothly and effectively.
# Dhakka marke leke nehi jana hai, pyaar se leke chalo ❤️
