17/08/2016
More and more of us are accessing information on-the-go. Having a website that uses responsive design for various mobile formats - smartphones, tablets, etc - gives your company a competitive edge. Many marketers are now taking mobility a step further by using location data garnered by customer check-in tools like Foursquare or Facebook, or data provided by Adwords and GPS, to target marketing campaigns and build an ever more complete picture of who your customer is, where she goes, what she wants, and when she wants it. Understanding the context of your customer’s desires and behavior is key to targeting your offerings to maximize what is actually needed. These mobility marketing techniques allow you to work outside of the in-office “vacuum.”
