21/05/2026
Before reels, before viral campaigns, before Instagram walls became a thing — we hand-painted a 60-foot-long story.
Back in 2012, LAPSERVE was a newly launched laptop servicing brand struggling with one big challenge: brand recall.
So instead of another ad, we turned the giant blank wall outside their service centre into an experience people couldn’t ignore.
The mural followed one man’s life journey — and the role his laptop played through every phase. Created entirely by hand with illustrators and commercial wall painters, the wall became more than branding. It became a local landmark.
The result?
:chart_with_upwards_trend: 75%+ higher brand recall from visiting customers
:loudspeaker: Massive word-of-mouth in a pre-Instagram era
:camera_with_flash: Organic Facebook shares from amused passersby and customers alike
Sometimes the best media plan… is a wall people stop walking for.