28/02/2022
The 6 steps of the SEO process are explained below:
1. Research - Keyword phrase research involves identifying a group of keyword phrases that will be used in optimization and a thorough competitive analysis of the website against 7 – 10 biggest competitors (using both offline and online competitors) is competitor research.
2. Set Goals - Setting goals for the SEO plan is preceded by gaining an insight and understanding the website's current position within the search engines. This is crucial to identify the specific areas that require work and provides a baseline against which to gauge the subsequent campaign’s success.
3. Build content - High quality content loaded in your website will keep the users interested, engaged and eager to learn more. When building up your content for SEO the focus shall be on Keyword consistency and density, hyperlinks and alt-text for images.
4. SEO Audits - When auditing your website, check its ranking for selected keywords, and some technical SEO elements like - XML sitemap, Robots.txt, Page speed, URL structure, Meta tags.
5. Link building - Each new, quality link to your site increases the likelihood of both the search engines’ spiders running across your site as well as searchers looking for services or products like yours. Google views links to your site (as long as they are links from high quality sites) as votes for your site and rewards the site accordingly. You can check your link popularity with a variety of free online tools.
6. Performance reporting - Post optimization, measure your performance at regular intervals against the goals set earlier. Rankings, site traffic levels, social signals, bounce rate and other key metrics can then be compared to pre-optimization levels, giving measurable results to the SEO campaign.
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