ZAK Designs

ZAK Designs A well-planned strategy combined with a concept and then communicated through a design truly helps i We build brands!

26/08/2026

Find 10 mistakes in this video. 🕵️‍♂️👇






(I will give you a lollipop if you find them all. 🍭)

Swipe to see the full brand system for de DOSA bar. 🔴🟡I integrated the iconic tilak into the letter ‘O’ to create a bold...
21/08/2026

Swipe to see the full brand system for de DOSA bar. 🔴🟡

I integrated the iconic tilak into the letter ‘O’ to create a bold, modern mark rooted in South Indian heritage.

Which slide is your favorite? Let me know below! 👇

Keywords: Concept logo, Restaurant branding, Brand identity, Packaging design, Visual system.

31/07/2026

Cultural symbols into modern marks. 🔴🟡

For de DOSA bar, I integrated the iconic tilak symbol directly into the letter ‘O’—creating a sleek wordmark rooted in South Indian heritage.

How do you feel about bringing cultural metaphors into modern logos? Let me know below! 👇

Keywords: Concept logo, Restaurant branding, Logo designer, Brand identity, Visual metaphor.

22/07/2026

By utilizing the structural lines of the letter ‘I’, the negative space forms a visual metaphor: one hand extending support, and another reaching for opportunity. It’s an identity built on connection.


Keywords: Concept-based logo, Foundation branding, Non-profit identity, Minimalist design, Visual metaphor, Creative direction, Negative space logo.

15/07/2026

Every parent knows that feeling. 🥹✨

When designing the identity for Aarya Kido Town, I didn’t want a corporate or sterile look. I wanted to capture pure, infectious joy.

By combining the simple elements kids love—stars and a rainbow—the geometry naturally locks together to form a bright, happy smile. It’s an authentic visual promise of their tagline: spreading happiness.

What made you smile today? Let me know below. 👇

Keywords: Concept-based logo, Brand identity, Kids store design, Minimalist logo, Visual metaphor, Creative direction, Identity system.

Concept based logo design for GOKUL DAIRY.Made cow face using letter “g”How is the idea?
13/07/2026

Concept based logo design for GOKUL DAIRY.

Made cow face using letter “g”

How is the idea?

08/07/2026

Pushing past the creative doubt. 🫣🥛

Honest truth: I still get nervous before hitting send on a design. But the best concepts are always waiting on the other side of that fear.

For Gokul Dairy, I wanted to use geometry to build something unforgettable. By duplicating and reshaping a lower-case letter ‘g’, the typography itself naturally forms the structural lines of a cow face.

Do you also get scared? Let’s talk in the comments. 👇


Keywords: Concept-based logo, Brand identity, Dairy packaging design, Minimalist logo, Visual metaphor, Creative direction, Typography layout.

01/07/2026

One spoon. Two angles. 🥄☕️

For Brew & Spoon, I wanted to move past the usual overdone coffee shop tropes. By simply duplicating, rotating, and mirroring a spoon icon, the geometry locks together perfectly to form a minimalist coffee bean shape.

A rich, dark coffee colour brings the entire identity to life across the cafe packaging and merchandise.

Did you see the spoon or the coffee bean first? 👇


Keywords: Concept-based logo, Cafe identity, Restaurant branding, Minimalist design, Visual metaphor, Creative direction, Packaging layout.

24/06/2026

Crafting an identity for luxury. ✨💍

For Shreenidhi Jewellers, the goal wasn’t just to make a pretty mark, but to capture the physical essence of craftsmanship, tradition, and timeless design.

Taking a deep dive into premium concepts for a brand that celebrates life’s most precious milestones.

Drop a ⚜️ if you’re ready to see how the final concept turned out.


Keywords: Concept-based logo, Luxury brand identity, Jewellery logo design, Premium branding, Creative direction, Brand storytelling.

17/06/2026

Monogram or sh**ha? 💨👁️

For Smoke That Sh**ha, I wanted to avoid generic smoke vectors. Instead, I flipped, mirrored, and combined the initials S.T.S to build the entire sh**ha silhouette from the typography itself.

Did you see the letters first, or the sh**ha mark? 👇


Keywords: Concept-based logo, Monogram design, Lounge branding, Minimalist identity, Visual metaphor, Creative direction, Typography logo.

**ha

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23, Zakaria Street
Kolkata
700073

Opening Hours

Monday 9am - 8pm
Tuesday 9am - 8pm
Wednesday 9am - 8pm
Thursday 9am - 8pm
Friday 9am - 8pm
Saturday 9am - 8pm
Sunday 9am - 8pm

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