02/07/2026
Starting today, Meta Ads got more expensive โ and most advertisers don't even know it yet. ๐จ
If you're running campaigns into the UK, France, Italy, Spain, Austria, or Turkey, you're now paying a location-based fee of up to 5% on top of your ad spend. It's based on where your ad is delivered, not where your business is based โ so yes, that still applies to you even if you're not in Europe.
Here's the part that actually matters: this isn't just a billing footnote. It changes your real CPM, CPA, and margins in those markets starting now.
Swipe through to see exactly what's changing and what to check before your Q3 budgets lock in. โก๏ธ
And if you're tired of finding out about changes like this after they hit your ad account โ that's exactly why we built Meta Ads Mastery. Inside, we break down Meta's AI-driven settings (Advantage+, Andromeda, Brand Memory, and more) so you're always working with the algorithm, not getting blindsided by it.
Link in bio to enroll ๐