Even its very name was given was given by none other than ones of the greats of Bengali literature, Rajsekhar Basu, known as Parsuram to the multitudes. Way back in 1932, when Shri Hemanta Kumar Saha, a romantic visionary and poetic champion of advertising gave birth to the agency. For over six decades - 64 years to be precise. Karukrit has served the nation. Untiringly and faithfully. With a grad
ual transition that has helped it become a stalwart in outdoor communication. That in a nutshell, is the image of a pioneer and a pathbreaker in mass communication. Which transcends barriers of mediocrity. Only to rise to new heights of creative excellence. That very few can match. Karukrit as you might be aware of began with a simple idea : That the power of advertising should be available and accessible to everyone. To this end Karukrit has broadened its service from tiny to titan corporate hierarchy. Karukrit has worked on giant accounts - Imperial To***co ( ITC Ltd ) and Hindustan Lever to name a few. And now for trans-nationals like Coke, Hutchison Telecom ( Command ) and Airtel ( Bharti ). Not to mention Indian greats like Britannia, Philips, State Bank of India, Tisco, Nestle and Titan. In a nutshell, our association has and will always be with the winners. A symbol of our commitment to perfection and professionalism. Last but not the least, to Karukrit's pristine credit lies the outdoor campaign for Pather Panchali. Late Satyajit Ray's magnum opus. A pioneering effort at outdoor film advertising. And the very first of its kind on the Indian subcontinent. Speaking volumes of our pioneering efforts in taking Indian films to discerning audiences. An effort that still continues to be lauded by those who value quality. That goes into the making of a professional agency. Need we say more ?
