18/05/2025
Yeh rahe Seth Godin ke “This is Marketing” book ke 15 key lessons
1. Marketing is about change
Marketing ka kaam hai logon ki life better banana.
Example: Ek eco-friendly toothbrush brand logon ko plastic-free life choose karne me madad karta hai.
2. Serve the smallest viable market
Sabko target mat karo, sirf ek specific group ko badiya tarike se serve karo.
Example: Ek brand sirf curly hair wale logon ke liye shampoo banata hai.
3. People like us do things like this
Log apne jaise logon ko follow karte hain.
Example: Vegan log unhi products ko pasand karte hain jo unki values ke saath match karte hain.
4. Marketing is about creating stories
Ek aisi kahani banao jo logo ke dil ko chhoo jaye.
Example: Ek brand dikhata hai kaise unka coffee farmers ki life sudhaar raha hai.
5. Empathy is essential
Apne audience ke dard aur dreams ko samjho.
Example: Ek maternity clothing brand moms ke comfort aur confidence pe focus karta hai.
6. Permission marketing
Logon ki permission lo pehle unse baat karne ke liye.
Example: Email newsletter sirf un logon ko bhejo jo khud sign up karte hain.
7. Trust and attention are scarce
Trust earn karo, attention ke liye fight mat karo – deserve karo.
Example: Ek doctor Instagram pe genuine health tips deta hai bina kuch sell kiye.
8. Market to people’s emotions
Log emotions se decision lete hain, logic se justify karte hain.
Example: Insurance ad me ek father apne bacchon ke future ke liye invest karta hai.
9. Be remarkable
Kuch aisa banao jo log dusron ko batana chahein.
Example: Ek hotel tree house me stay offer karta hai – unique aur yaadgar.
10. Create a movement
Logon ko ek mission me jodo.
Example: A brand starts a "say no to plastic" challenge and builds a community around it.
11. Solve a problem
Customer ka problem solve karo, unki life easy banao.
Example: Ek grocery app elderly logon ke liye “easy reorder” feature launch karta hai.
12. Marketing is about education
Logon ko sikhao ki product unki life kaise improve karega.
Example: Ek solar company logon ko sikhati hai ki bijli bill kaise kam ho sakta hai.
13. It’s not about you
Product ke features pe focus mat karo, customer ke benefit pe dhyan do.
Example: Ek gym sirf weight loss nahi, healthy lifestyle promote karta hai.
14. Be consistent
Har jagah same tone, message aur experience do.
Example: Ek skincare brand har platform par apne “natural beauty” promise ko dikhata hai.
15. Create a marketing flywheel
Marketing efforts ko is tarah plan karo ki wo ek doosre ko push karein.
Example: Ek YouTuber blog, Instagram aur newsletter sabko ek saath use karta hai growth ke liye.
Conclusions:
Marketing ka matlab sirf bechna nahi hai, balki logon ko samajhna, unka trust jeetna aur unki life me value add karna hai. Seth Godin ke ideas har business owner, freelancer aur marketer ke liye gold hain!