And Creations

13/07/2025

Head to the link in our bio to check out the story (and journey) behind Saporo - a Home and Kitchen appliances Brand

(branding, brand identity, brand positioning, brand strategy, logo design, branding agency, live freely, home appliances, kitchen appliances)

11/07/2025

We wanted to capture the soul of the product - the leather.

(and creations, andcreations.com, photography, mood lighting, leather photography, kolkata photographer, product photography)

10/07/2025

Blessed by Brahma powered by sharp branding - we took a new brand to 500 units in only their first month 🙂

When Yoga Aura (Canada) approached us with their pure Shilajit resin, we couldn’t help but smile. A fresh Indian-Canadian startup, eager to win over an awakened Canadian audience with a force as potent as Shilajit itself - and they picked someone in India to fire this up. How could it not go ballistic? 🔥

Their positioning was razor-sharp and the brief - crystal clear. Hence our drafts too sailed through with barely a tweak - we captured the ‘Yoga Aura’ imagination and gave it a levitating spin!

So in the end, what worked:
➡️ They put the right product - high-quality Shilajit - in front of a ready, receptive audience
➡️ They enriched it with the blessings of Brahma, weaving in an Eastern-inspired aesthetic and subtle spiritual cues
➡️ And they packaged it uniquely for an audience hungry for wellness rituals that help them ‘align’

We crafted the brand design language from packaging to A+ content in a seamless, consistent style that’s ready to stretch across future launches. More products are on the anvil

(branding, packaging design, andcreations.com)

03/03/2025

Creating better with patience and precision.

HDR Photography brings the best out of the shadows, mid tones & highlights. The 3 respective exposures are then taken to Lightroom (or Photoshop if you please) and composited, to achieve the final look.

The journey is about perfecting every detail, refining hues and achieving the desired look - ensuring it’s as stunning as real life

[interior photography, interior shoot, interior photographer, office aesthetics]

27/02/2025

Creating better with patience and precision.

HDR Photography brings the best out of the shadows, mid tones & highlights. The 3 respective exposures are then taken to Lightroom (or Photoshop if you please) and composited, to achieve the final look.

The journey is about perfecting every detail, refining hues and achieving the desired look - ensuring it’s as stunning as real life

[interior photography, interior shoot, interior photographer, home aesthetics]

27/12/2024

Product gallery images for

18/12/2024

Product gallery images for

17/12/2024

Who said we’ve gotta go outdoors?

Indoor shoots and the magic of post-production ✨
Save on the travel time and money. Swipe to see raw images!

[bts, outdoor, photoshoot, model, lifestyle, footwear, bridal]

09/10/2024

07/10/2024

𝗙𝗮𝘀𝗵𝗶𝗼𝗻 𝗙𝘂𝘀𝗶𝗼𝗻: 𝗔 𝗯𝗼𝗹𝗱 𝗻𝘂𝗱𝗴𝗲 𝗮𝘁 𝗮𝘄𝗮𝗸𝗲𝗻𝗶𝗻𝗴 '𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝘀𝘁𝘆𝗹𝗲' 𝗶𝗻 𝘀𝗹𝗲𝗲𝗽𝘆 𝗹𝗶𝘁𝘁𝗹𝗲 𝘁𝗼𝘄𝗻𝘀

The value retail segment is bustling in smaller towns and larger cities, including Calcutta. A generation of key players is feverishly expanding their tried-and-tested brands of stylish apparel available at gravity-defying price points. The demand for such ‘low-cost style’ seems never-ending.

Each brand enjoys a strong connection with its audience and continues to evolve, primarily through the experience of opening new stores. These new locations are mushrooming at an astonishing rate, with chains sometimes ‘jumping’ to expand by opening 5, 8, or even 10 stores within just a few months.

'Fashion Fusion', intriguingly adds a fresh layer in the value retail segment. The evolution focuses on next level stores in cooler formats that resonate with fashionable youth in smaller towns - creating style statements that truly connect. It aims to nudge at their personal style potential—a phenomenon that hasn’t fully taken off yet but is definitely poised for an explosion.

We recently developed the strategy and brand identity for Fashion Fusion, aiming to synergize its breathtaking ambiance, which rivals that of any top-notch retailer in urban India

Here are a few introductory Brand visuals. Enjoy!

(Fashion Fusion is promoted by AGS Retails India Ltd. - the owners of the sharply rising 'Cosmo Bazaar' chain in Eastern India)

03/10/2024

The goal was to capture the essence of quiet strength.

The bag rests confidently, a companion through her journey of self-discovery and well-deserved escape. Sunlight dances across the scene, as she unwinds from the demands of her everyday life - embodying independence, resilience, and calm.

Crafting the story around her journey and individuality creates a deeper connection, resonating with the strength and elegance of women who balance ambition with serenity.

[lifestyle, photography, lifestyle photography, bag, woman, independent woman, strong, empower]