26/02/2022
We all talk about digital marketing, runing ads. But is just running ads will bring you business growth?
Advertising is a very important part of your business but its not all.
Here are some steps to understand before starting to advertise.
1. Offer- Your offer plays a huge role in your business success. You may or may not have a unique product but you can always come up with a unique offer, and here I am not talking about discounts. An offer can be anything that provides extra value to your customer.
2. Choosing the right platform- There are plenty of media buying channels availabel it can be Fb, Insta, Google, Hotstar or any other but you need to figure out 2 things i. Where does your customers spends most of their time ii. Is your product or services a pull or push product. If your business is into a push product then your ideal channel would be display ads, if it is pull then it will be search engine ads or PPC.
3. Right Strategy- We often think in a flat line, if net profit from 1 sale is ₹100 then we think we must not spend more than that on marketing for each sale. But big players are always ready to loose money for getting that first sale from a new customer, why? becasue they understand that the more money you spend to aquire a customer the more you will be profitable in the long term. But this cannot be done by small businesses for sure at an initial stage due to lack of cashflow in the business, but going slow & steady is the best strategy unless you get someone to fund your business.
4. Branding- Everyone wants sale but very few focuses on building brand, that why there are very few who we see as inspiration. When you build your brand you automatically start getting sales without even spending any money on marketing for long long period of time.
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P.S: We prodive some services to help you digitize and grow your business
• Web Designing
• Social Media Marketing
• PPC
• Email marketing & automation.
We have been in the business since 2015
Our Contact: +918240645896
Company Name: DHAR DIGITAL (Checkout our website- google search)