10/07/2026
After Kwality Icecreams were acquired by HUL, the founders decided to launch a new range of dairy products made from fresh milk sourced from healthy cows raised in rural India. The brand needed an identity that reflected both trust and freshness. And that's where we came in.
For Kream Kountry, we developed the packaging design for three variants of milk powder, along with its ghee. We created a unique visual identity that was vibrant and graphically rich, along with a logo designed to reflect global standards and country freshness.
A packaging design that blended standard with authentic essence of rural India.
[ Designed By Response, Creative Packaging, Kream Kountry, Response India, Brand Storytelling, Legacy Of Response ]