09/04/2026
Imagine you are a consultant in a luxury hotel.
You see a doorman. You think, "I can replace him with a sensor and save $40,000 a year."
You make the cut. You feel like a genius.
But suddenly, the guests feel less safe. Taxis aren't being hailed. The "prestige" of the entrance vanishes.
You optimized for a metric, but you destroyed the value.
This is what Rory Sutherland calls "being too impatient to be intelligent."
In business, we are addicted to addition.
We add more meetings, more data, and more reporting layers.
We trust a spreadsheet from last year to predict a future that is inherently unpredictable.
At InDiiserve.ai, we believe the best technology doesn't just automate tasks—it protects the human elements that actually drive growth.
Efficiency is doing things right.
Effectiveness is doing the right things.
Stop letting the urgent crowd out the important.
Visit indiiserve.ai to see how we build for the future of work.