15/10/2026
Shopify says $25,000. GA4 says $21,800.
So which one is right?
Usually both. Shopify records your orders. GA4 records what it can measure on your site. They’re not built to count the same way.
Most of the time, the gap isn’t lost sales. It’s things like cookie consent, different time zones, duplicate tracking, or comparing two different revenue metrics without realising it.
But sometimes it does mean your tracking is broken.
Our new guide walks through the 7 most common causes and how to check each one, so you know which numbers to trust.
Read it here: https://www.sweans.com/shopify-vs-ga4-revenue-not-matching/