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IMRB Adda The University of Market Research, Posts relating to only Indian Market Research Bureau, IMRB International or Kantar IMRB.

Prahallad Rout sends us this devastating news of Suvendu Mallick who passed away yesterday. As Prahallad writes : A Trib...
02/07/2026

Prahallad Rout sends us this devastating news of Suvendu Mallick who passed away yesterday.
As Prahallad writes : A Tribute to My Dear Friend, Brother and Colleague – Suvendu Mallick
Today, I find myself at a loss for words.
The sudden passing of my dear friend, brother, and colleague Suvendu Mallick has left a void that is difficult to comprehend and impossible to fill. There are some people who enter our lives as acquaintances, become colleagues, grow into friends, and eventually become family. Suvendu was one such person.
I first met Suvendu in Delhi when he had come after completing his graduation to pursue his studies in Company Secretaryship. Like many young dreamers who arrive in a new city with aspirations and determination, he was also looking for a part-time job to support himself while continuing his education. Little did I know then that this young man would become one of the most cherished relationships of my life.
Suvendu started working under my guidance, but our relationship very quickly transcended the boundaries of work. Over time, we shared not only professional experiences but also life's countless joys, challenges, aspirations, and memories. What began as a mentor-mentee relationship gradually evolved into a friendship that lasted for years and eventually became a bond of brotherhood.
One of the greatest blessings that came through this friendship was the love and affection I received from his family. His mother, despite Suvendu being a year older than me, always treated me as his elder brother. That gesture was much more than a formality—it was an expression of trust, acceptance, and affection. I was fortunate to receive her blessings and warmth, and over the years I came to feel not merely like Suvendu's friend, but as a member of his extended family.
As I sit today reflecting on our journey together, countless memories come rushing back. The conversations that lasted for hours. The dreams we discussed. The struggles we navigated. The laughter we shared. The milestones we celebrated. The moments of support during difficult times. These memories now feel even more precious because they can never be recreated.
Suvendu possessed a rare quality that is increasingly difficult to find in today's world—he was genuinely good at heart. He carried humility without pretense, kindness without expectation, and friendship without conditions. His gentle nature, warm smile, and caring attitude made people instantly comfortable in his presence. He never sought attention, yet he earned everyone's respect. He never demanded affection, yet he received it abundantly from all who knew him.
Life often reminds us that our time here is temporary. Yet some individuals leave behind footprints so deep that they continue to influence and inspire others long after they are gone. Suvendu was one such soul. His physical presence may no longer be with us, but his goodness, values, and memories will continue to live on in the hearts of everyone whose lives he touched.
The world feels a little quieter today. A little less warm. A little less complete.
My heart goes out to his family, especially his mother, who loved him beyond measure. No words can truly ease the pain of such a loss. I pray that the Almighty grants strength, courage, and comfort to his family and loved ones during this unimaginably difficult time.
Dear Suvendu,
Thank you for being a part of my life. Thank you for your friendship, your trust, your respect, and your unwavering affection. Thank you for the memories that I will cherish forever.
Though destiny has separated us physically, the bond we shared can never be broken. You will continue to live in our thoughts, our prayers, and our hearts.
A friend like you is rare. A brother like you is priceless.
Until we meet again, my dear friend...
May your noble soul rest in eternal peace.
💐🙏🏻Om Shanti.💐🙏🏻
"Some people walk into our lives for a season. Some stay for a lifetime. And a precious few leave behind memories that become a part of our soul. Suvendu was one of those precious few." 💐🙏🏻

Recieved this sad news about Ashok Das passing away today from Sreenivas Raman. It is with extreme sorrow and deep pain ...
25/06/2026

Recieved this sad news about Ashok Das passing away today from Sreenivas Raman.

It is with extreme sorrow and deep pain to inform you all about the sad demise of our very beloved Ashok Das. His son Deep is currently here and his older son Saurabh expected tomorrow morning from US. Funeral details are awaited but expected to be tomorrow. Deepest condolences to his wife Asha and the entire Das family, his well wishers and his ex-colleagues.

Another ex-IMRBite and ex-colleague of Ashok Das, Goutam Mitra adds:

It is with deep sadness that I learned of the passing of Ashok Das, one of the towering figures of the Indian market research industry. His extraordinary intellect, laser-sharp insights, and uncanny ability to distil complex problems into simple, actionable truths made him one of the finest research minds I have ever known. Equally remarkable was his compassion, humility, and genuine care for the people he worked with—qualities that earned him not just respect, but lasting affection.
I had the privilege of working under Ashok as my boss and mentor, at ORG-MARG, first in Kolkata and later in the Media Division in Mumbai. He shaped my thinking as a researcher and as a professional, encouraging intellectual rigour while always leading with kindness. His influence on my career, and on countless others in our profession, will endure long after his passing.
Rest in peace, Ashok. You leave behind an extraordinary legacy and will be deeply missed.

Just now received this sad news of Sonia Pall’s demise and this note from her ex colleague Sharmila DasThis morning, at ...
12/06/2026

Just now received this sad news of Sonia Pall’s demise and this note from her ex colleague Sharmila Das

This morning, at 6:20 a.m., we lost Sonia Pall after a brave battle. The consumer insights industry has lost a respected leader, and many of us have lost a mentor, colleague, and friend.

Sonia belonged to a generation that helped shape the consumer insights profession in India. She combined sharp business thinking with a deep understanding of people, and she led with a rare blend of conviction, clarity, and empathy.

What strikes me most today are the words of one of her former reportees Dixit Chanana who is now a leading a prestigious agency across India, Japan and Korea. He described watching Sonia work as a management masterclass every day—her ability to multitask, make bold decisions, stand firmly behind her team, and absorb immense pressure without ever letting it show. Even six years after leaving her organization, he continued to seek her advice on important career decisions. That says more about Sonia than any designation ever could.

The best leaders are remembered not for the positions they held, but for the people they shaped. Sonia believed in people, invested in them generously, and left them stronger than she found them. Her influence lives on in the many careers she nurtured and the many lives she touched.

My heartfelt condolences to her family, friends, colleagues, and everyone fortunate enough to have worked with her.

Rest in peace, Sonia. You will be remembered with admiration, gratitude, and affection.

The IMRB MUMBAI FOODIE Group had it’s 3rd meeting at…where else but Mhatre Pen Bldg…the Mecca of Market Research! And wh...
10/05/2026

The IMRB MUMBAI FOODIE Group had it’s 3rd meeting at…where else but Mhatre Pen Bldg…the Mecca of Market Research! And when it comes to Mhatre Pen and food, how can our “annadata” Jaggu not be there with us. While WPP and Kantar may have been the “paisadata” for us but the real “annadata” was Jaggu from the Canteen.
Others present at this meeting were : Manish, Ashish Karnad, Jaggu (blocked by Karnad), Vinay, Ameya, Bruce, Mehul, Bhavya, Milind, Mahesh.
Seema Kapur joined us for a sumptuous breakfast at Prakash over Maharashtrian delicacies. Breakfast included mango panna, kokum sherbet, batata wada, vangi poha, sabudana wada, puri bhaji, sheera and more.
Next meet on Sat Aug 8 lunch. Mumbaiites please pencil the date in your calendars.
And those of you who are not on the IMRB Foodie whatsapp group and want to join us for Quarterly reviews of our waistlines, sugar levels or lipid profiles please write or connect with Mahesh Patel or Vinay Khamkar.

IMRB MUMBAI FOODIE GANG met up for Q0RF at Sai Veg World for a buffet breakfast…though many had promised to join (me inc...
12/04/2026

IMRB MUMBAI FOODIE GANG met up for Q0RF at Sai Veg World for a buffet breakfast…though many had promised to join (me included) but dropped out at the last moment.
By looking at their filled plates, it seem Q0RF will need to be revised upwards.
These 5 gentlemen made it for the meet…Mehul, Prashaant, Mahesh, Vinod and Vinay. Cheers.
Next meet as a part of monthly meet with Corporate Office on May 10th, at Mhatre Pen Bldg and to a nearby food joint (to be decided later) for breakfast. Please vonnect with us here or with Mahesh Patel/ Vinay Khamkar if you want to attend this meet.

For those like me who did not know her, she is Muthukumar’s wife. Muthu was in MARG And met Vasanti, who was with IMRB K...
10/04/2026

For those like me who did not know her, she is Muthukumar’s wife. Muthu was in MARG And met Vasanti, who was with IMRB Kolkata. Sincere and heartfelt condolences to Muthu and family.

*De Alwis - Tissa Benjamin*Dearly beloved husband of Ianthe, loving father of Tivanka and Sanoj, loving father-in-law of...
30/03/2026

*De Alwis - Tissa Benjamin*

Dearly beloved husband of Ianthe, loving father of Tivanka and Sanoj, loving father-in-law of Adriana, and darling Seeya of Maia and Lenka. Son of the late Shelton and Lily de Alwis, and son-in-law of late Ernest and Dagmar Mendis. Loving brother of Nimal, Gamini, Parakrama, Niranjanee, and Christopher, and brother-in-law of Prasanna, Tarini and Ravi (Lal).

Viewing at A.F. Raymond Funeral parlour, Borella, on Tuesday 31st March, 2026 from 4pm -10pm, and on Wednesday 1st April, 2026 from 9am - 4pm.

Funeral service will take place on Wednesday 1st April, 2026 at the Parlour at 4pm, followed by burial at 4.30pm at the General Cemetery, Borella - Catholic section.

After the horrendous month of February, where we lost 3 of our ex-colleagues and the Mumbai office also lost a very good...
28/03/2026

After the horrendous month of February, where we lost 3 of our ex-colleagues and the Mumbai office also lost a very good and worthy Client, I was happy that we had passed the ides of March and were back to our normal life….till Josh just informed me of the passing away of our very own Tissa De Alwis….the retired Head of LMRB.

He was suffering since the last 5 years but had never showed it to us or spoke about it whenever we spoke.

Tissa would be remembered for many things….and not just taking LMRB to greater heights and that too during the troublesome days of Lanka in the late ’80s and early ’90s. . Tissa would be remembered for being a great friend and host and each one of us who has visited Colombo have experienced the warmth and hospitality of both Tissa and his wife Ianthe. Who can miss his deep baritone voice as he strummed his guitar and sang his God Presley’s “Wise men say only fools rush in …” and yes you cannot help falling in love with this personality called Tissa De Alwis.

And his jiving…no IMRB Managers Meet or Conference was complete without Tissa’ in his brightly coloured shirts from Barefoot jiving to old rock and roll numbers.

And way back in 1998, both he and I were at ESOMAR Berlin and one evening we did the Berlin Walk together posing in front of the Checkpoint Charlie and “The Wall” …..so many memories with Tissa and the lovely and fun times we had together both in and out of office.

Our sincere and heartfelt condolences to Ianthe and his two sons and their families and may God give them strength to bear this huge personal loss. All of us of former IMRB and LMRB are bereft at this loss of a good soul called Tissa De Alwis.

The “Bangalore Bandmates” met up and got together …not over Benne Dosa and coffee from Coorg but over something more pot...
28/03/2026

The “Bangalore Bandmates” met up and got together …not over Benne Dosa and coffee from Coorg but over something more potent….nostalgia! How many can you recognise and name ?

THE NUMBERS WILL NOT SPEAK ANYMORE: I am extremely sad and devastated to announce the demise of our colleague V. Harihar...
26/02/2026

THE NUMBERS WILL NOT SPEAK ANYMORE:
I am extremely sad and devastated to announce the demise of our colleague V. Hariharan last night, the 25th of February.
He was hospitalised earlier this month but had returned home a week back and had written to me that it was going to be a “long road to recovery”.
Our prayers are with his wife Asha, and daughter Jaya and her family and son Venkat in this hour of grief. May God give them the strength to bear the loss of such a strong anchor in their lives.
Hari was an astute Commercial Head and always relied on the numbers and always mentioned “Numbers speak…” whenever we Business Heads tried to pass off some financial numbers which were not well thought out . He had been instrumental in keeping IMRB in “pink of health” financially.
A very fine man who loved good food and good Kishore Kumar songs. IMRB Conference and Meeting evenings were not over till Hari’s rendering of “Yeh shaam Mastaani…” made the evenings even more joyous and beautiful. His hearty laughter would ring across the corridors of Mhatre Pen Building’s 1st floor as he cracked a witty one.
Not only will we miss his songs and laughter and his eye for detail when it came to the financial numbers but also all the murukkus and other goodies that his wife Asha made so lovingly, and he brought to office and shared with all of us.
Hari, will surely make not only “yeh shaam mastaani…” but even the day more meaningful and enjoyable wherever he goes.
Hari will be missed by us all. Farewell Hari!

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