17/09/2021
If you’re a savvy business owner, chances are you already have a website.
But is it up to date? Is it time for a website redesign?
With the world shifting towards the “new normal” following the pandemic, your business website has become an essential piece that drives new leads and sales. Customers now research, compare and buy products and services online more than ever.
And a website redesign can help keep up with the changes in consumer behaviour and maximize results you get online.
To help you make the right decision, in this guide you’ll learn what are the benefits of a website redesign, why you may need it and how to effectively get started.
1. Improved branding
An updated website will help reinforce the consistency of your brand.
Potential customers that find your business online will use the overall design and quality of your website to evaluate the trustworthiness of your company.
First impressions matter and they’re 94% influenced by your site design.
A website redesign helps keep your business relevant and enhances your brand image with a strong impression.
2. Better search engine rankings
Having a well-designed website also means better SEO. In fact, your website’s redesign should take search optimization into account from the code all the way to its end responsiveness.
Ultimately, that means your site’s redesign will help you climb up in the SERPs, scoring you more organic traffic.
3. Improved information flow
The core goal of your website content and information is to help potential customers learn more about your business, products/services and ultimately help close deals.
4. More leads and sales
A website redesign will result in more leads and sales.
Let’s face it, converting visitors is the ultimate goal of any website. Whether you want to collect their email or phone number, drive them to schedule a booking, purchase an item, or sign up for a subscription, conversions are where it’s at.
That’s something most older websites just don’t do very well.
5. Increase revenue and reduce costs
All in all, by improving brand consistency, boosting your rankings, and funnelling your visitors to a conversion event, a website redesign will help increase your revenue.
But, do you realize that it can also reduce your costs?
It’s often more cost-effective to do a redesign than to fix functionality issues and add more features over time.
And most important of all, a website redesign will cut costs of missed opportunities and lost revenue caused by your old, clunky website.
That’s an all-around win for everyone.