DigiMode Solutions

30/11/2020

🙏🙏 Happy Gurunanak Jayanti and Kartik Purnima 🙏😊

28/11/2020

29/07/2020

Certain Facts About FB marketing you should know

1. PHOTO POSTS GET 39% MORE INTERACTION : However in case of Multiple Photos on same topic post them as album for greater like and engagement Photo albums actually get 180% more engagement. This fact was a surprising one for me, but it seems that if you have multiple images to share, you’d be better of putting them into a Facebook album than publishing separate photo posts

2. SHORTER POSTS GET 23% MORE INTERACTION
You can even get up to 66% more engagement if you cut down your post to less than 80 characters.

3. ENGAGEMENT RATE ON THURSDAY & FRIDAY ARE 18% HIGHER Compared to other days in the week
No industry has users that are engaged on Mondays or Tuesdays!

4. QUESTION POSTS GET 100% MORE COMMENTS ..... Just try it

5. 35% OF FACEBOOK FANS LIKE A PAGE SO THEY CAN PARTICIPATE IN CONTESTS

6. 42% OF FANS LIKE A PAGE TO GET A COUPON OR DISCOUNT

29/06/2020

FACEBOOK ADS OR GOOGLE ADS? WHAT’S RIGHT FOR YOU?

Why don’t you just Google it?’ ‘You can find it on Facebook.’, knowingly or unknowingly we all use these two statements in our daily lives for one purpose or the other.

Just as these two platforms have intervened in our regular lives, in the same way, they have reformed the ways of marketing and advertising.

Google Advertising, now known as Google AdWords focuses on ‘Paid Search’ and is the largest platform for PPC (pay per click). AdWords’ primary focus on the relevance and quality of the Ads and content provided.

On the other hand, Facebook Ads are known for ‘Paid Social’, as a leading platform for advertising through social media. This platform has turned out to be lucrative for many companies who are advertising digitally.

Both offer the way to tap the desired market, to reach the target customers but through different strategies.

Through Google Ads, you can find new customers, but through Facebook Ads, new customers find you by their relevant interests, likes, and social lives.

Keeping in mind what each platform offers your business, you need to analyze your strategic requirements on the following basis.

• Which industry you are from and who all are your competitors?
• What are your services or your product?
• What is your objective?
• Your potential audience and your reach.
• Most importantly, your advertising Budget.

For a top-ranking, through google, you need to have relevant ads plus user experience and a big budget, because some keywords cost most than normal on google. As in for comparison Facebook ads are much more affordable and have a rising ROI. It is a very good option for small businesses that have a limited market to tap and fewer resources. But if the target market is huge, there is nothing as compared to Google.

DigiMode , believes that there can never be a fixed answer to choose between the two as they both focus on the two essential strategies of advertising ‘Paid Search’ and ‘Paid social’. And only by understanding how to use the best of each platform, one can get the maximum benefit and growth for one’s business to use the best of each platform, one can get the maximum benefit and growth for one’s business

22/06/2020

7 C’s of Digital Marketing

Digital Marketing is the backbone of any brand. It acts as a medium for communication between customers and brands. For a particular brand to sustain itself in the market, it has to maintain its presence on various social platforms. But how to do that effectively remains the main question .

Follow the approach of 7 C’s to provide your brands with the best ranking on Google.

The 7 C’s of Digital Marketing are:

Content
In the kingdom of Digital Marketing, content is the King. So, the content of any product or service should be informational or inspiring or entertaining. Most of all, the content should be emotionally engaging and shareable.

Customer
In your story of Digital Marketing, customer should always be the Hero. You should be very clear about who your customer is, and what its likings are. Whatever we post, share, or represent, it should be customer-centric.

Conversation
The conversation is the secret to any successful deal. The way you express your thoughts, and how you understand what your customer needs matters the most. Engage with them, reply to their queries, and comments. Your marketing tactics need to focus on driving the right kind of conversation around your brand.

Channels
Your marketing team needs to strategize what kind of audience they want to target, and what channels they would be available on. For example, if your company has a vacancy for an intern, then you should focus on LinkedIn for marketing more than any other social panel.

Communication
You can communicate to customers in ‘one to many’ and ‘many to many’ forms. The traditional forms of communication like newspapers, pamphlets and radio are considered in ‘one to many’ form of communication. While ‘many to many’ form includes modern technologies like the internet, social media which are included in Digital Marketing.

Consistency
This is one of the most important C’s. If you aren’t consistent with your postings, and your digital presence lacks a coherent strategy, then customers would lose their interest in your brand.

Cadence
It is about understanding the real-time flow of data so that you can deliver the right message to your customers at the right time. This is done to improve the ROI of any brand digitally. It is a 4-steps method, i.e., listen, access, engage, and evaluate

12/04/2020

Wishing All A Very Happy Easter.

02/04/2020

Wishing You All A Very Happy Ram Navami

27/01/2020

29/10/2019

Back To Basics: Posts with 40 characters receive 86% more engagement than posts with a higher character count.