INDEX, Marketing Research Fest of IIM-L

10/07/2018

Let a child live his dream than just set an example for others | Let him reach the stars
Lenovo comes up with a great message & emotional storyline to connect with the ad viewers. Lenovo India

08/04/2018

No company does a better "Real-time" Marketing or is it not? Comment and let us know while Zomato is nailing it totally.

27/02/2018

What made this company grab the lion's share of attention among other Super Bowl commercials this year? Watch to know!
Challenge: Identify the product in first 15 seconds XD

26/02/2018

When McDonald's India weaved its latest Ad about new Desi offerings with nostalgia and warmth.

04/02/2018

Before you go all out on wondering the potential legal action, Mars, Incorporated owns them all: Bounty, Mars, Snickers, and Twix! ;)

02/02/2018

When the other competing brands were focusing on advertisements emphasizing product performance, "Always", the brand under which P&G sells feminine hygiene products, created a deep bond with its focus group. Through their campaign, they successfully sent a message of empowering their target group when they are going through the vulnerable phase of puberty. No wonder, Leo Burnett won the 2015 Emmy Award for it.
P.S. "Always" is sold in India under the brand name of "Whisper"

Yes, that is about Pad and there's nothing to be ashamed about. It's natural. Period! Our way of supporting

You Go Girl P&G Pad Man

30/01/2018

We don't mind their self-obsession as long as they keep on making us say "i'm lovin' it!"

16/01/2018

A picture is equivalent to thousand words or maybe more.

12/01/2018

Market Research, if done effectively, can help any business take some pivotal decisions but when gotten wrong can make a big player like Coca-Cola also land in a huge trouble.

In the mid-1980s, the Coca-Cola Company made a decision to introduce a new beverage product (Hartley, 1995, pp. 129–145). The company had evidence that taste was the single most important cause of Coke’s decline in the market share in the late 1970s and early 1980s. A new product dubbed “New C...

14/12/2017

A multitude of Lucknowites took to the streets on 19th November’2017 for a 1.5 km Walkathon to support a noble cause. Organized by ‘Save the Children’ in partnership with IIM Lucknow’s INDEX, the Walkathon was an attempt to garner support for SAVE THE CHILDREN’s efforts to bring lasting ch...

06/12/2017

Save the Children NGO in collaboration with IIM Lucknow’s INDEX organized Lucknow Walkathon during UNCRC Week on the bright Sunday morning of November 19.

When 300+ students from colleges and schools of Lucknow pledged to fight against the tides of child exploitation and poverty, then that day is not far when we achieve this mission to give each child a present they should have to achieve the future they aspire to.

The students from colleges Amity Law School, Isabella Thoburn, National PG, SRMU and IIM Lucknow and small kids from City Montessori School, Kendriya Vidyalaya, Modern Academy held the beacon to bring about a change because as Gandhi said “Be a change you wish to see in the world.”

02/12/2017

Winners of INDEX'17 Nukkad Natak Competition: Abhinay, BBDNITM!!