24/08/2026
Something funny is happening in the agency world. 😂
Agencies are sending reports.
Clients are putting them into AI to get questions.
Those questions come back to the agency.
The agency puts them into AI to prepare the answers.
And the answers go back to the client.
At this point, humans are basically forwarding emails between two AIs. 😂
AI is definitely making work faster. But if both sides are using AI just to communicate with each other, are we really making the process better?
For us, the real value of an agency is still understanding the business, asking the right questions and knowing what actually needs to be done.
AI can assist the work. It shouldn't become the work.
What do you think?
P.S. Yes, AI helped us write this too. 😄
We just make sure it knows its place. 😂