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| Digital Marketing Enthusiast |

I help Entrepreneurs and Business Owners grow their profits on Social Media platforms such as Facebook, Instagram, etc.📈

Contact me NOW to take your businesses to the next level of growth!😃

21/11/2021

WHAT IS INFLUENCER MARKETING?🧐

Influencer marketing is a strategy used by businesses in order to promote their products and services by partnering with popular social media users or bloggers. With an influencer, brands can build credibility and drive sales by tapping into a large, engaged audience.😮

In the last few years, Influencer Marketing has boomed thanks to social media stars! In the past, only celebrities promoted the brand's products!🤯

HOW DOES INFLUENCER MARKETING HELP?

Many brands rely heavily on influencer marketing to market their products. These are the benefits of influencer marketing:
🔹 Reach a wider audience
🔹 Increase trust in your brand
🔹 Increase your social media following
🔹 Drive more traffic to your website
🔹 Generate more leads
🔹 Increase sales

It is much more likely that you will purchase a product or service in the future when you see celebrities wearing or using it.😜

Have you ever suggested Influencer Marketing Strategy to your clients? Or have you ever tried it for your brand? Do let me know in the comments below!👇

✨ Follow for the complete series of ALPHABETS OF DIGITAL MARKETING!⁣

🗣 Psssttt... I also provide various tips on Marketing and Branding!⁣

18/11/2021

Being a Procrastinator and an Over-thinker while handling a Brand can affect your productivity at work and in daily life!😰

Here are some PRODUCTIVITY HACKS that has helped me in keeping my work-life balance while getting to do everything I love!😎

Found the hacks helpful? Do SHARE them to all the people you know; let them also be productive and grow!😇

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✨ For more tips about Marketing and Branding, follow !

16/11/2021

WHAT IS A HASHTAG?🤭

Pffttt! Do I have to tell you this? Haven't we heard about it enough? Still, let's get to the basics!

A hashtag is used on social media to attract attention, organize posts, promote them, and connect users. Hashtags started on Twitter, but have since spread to almost every social media platform.😎

WHY USE HASHTAGS?🥺

The use of hashtags on Instagram is a key method for reaching out to more people. Posts using hashtags will appear on the hashtag page.

Besides following hashtags, users can also see hashtagged posts in their feeds even if they are not following you (yet). You can use Instagram hashtags to build a community online so people are inspired to interact with your brand.🧐

What is your Hashtag Strategy for your brand? Let me know in the comments below!👇

✨ Follow for the complete series of ALPHABETS OF DIGITAL MARKETING!⁣

🗣 Psssttt... I also provide various tips on Marketing and Branding!⁣

04/11/2021

Branding Strategy is a must for any business owner - be it product or service. Branding your business will help you stand out from your competitors and connect with your target audience.😎

Branding encompasses more than just your logo and visual identity; there is more to it than that.

Let us take an example which to understand it in a better way,

Imagine TWO SOCIAL MEDIA MARKETER pitching you their services at the same price.

MARKETER A directly starts with the price of its services. He/she has not asked you about your business, does not introduce himself/herself, their portfolio is out of context and without cohesive brand colours.😣

MARKETER B greets you initially! He/she exclaims that they have gone through the business page, and background, and suggests a few initial changes. Their portfolio is on-point with proper cohesive brand colours.😍

Which SOCIAL MEDIA MARK would you hire? I know which one I’d choose!😉

The FIRST MARKETER runs a business while the SECOND MARKETER runs a brand.

So, if you want to establish a brand rather than a business, check off the boxes in the post above and start creating your BRAND.🥸

Have you checked out all the above checkboxes? Let me know in the comments below!👇

✨ Follow for more such tips on Marketing and Branding!

02/11/2021

WHAT IS GOOGLE ANALYTICS?🤨

Google Analytics is a free website tracking tool that shows you how visitors interact with your site.

Assume you own an eCommerce store and are interested in finding out the number of users who visit it. You can figure out how many visitors are coming to your store with the help of Google Analytics, where they are coming from, which device they are using, and much more information.

IMPORTANCE OF GOOGLE ANALYTICS🔥

Google Analytics can provide crucial information about your customers' behavior. Its benefits include:

🔹 Analyze your website's performance
🔹 Determine the effectiveness of your marketing strategy
🔹 Identify the type of content and products you should list on your website
🔹 Sort users based on their ages, genders, countries, devices, etc.
🔹 Optimize web pages to increase conversion rates

Comment below whether you have started using Google Analytics for your website yet!👇

✨ Follow for the complete series of ALPHABETS OF DIGITAL MARKETING!⁣

🗣 Psssttt... I also provide various tips on Marketing and Branding!⁣

01/11/2021

FACEBOOK renamed its corporate parent to META as a part of the rebranding.😯

Mark Zuckerberg announced the change last Thursday and said he wanted a new logo and a clearer corporate naming scheme to focus on the internet's future beyond social media.

There was a mixed reaction to the Rebranding as of now, but there is a bigger question to be answered!

WILL THE FACEBOOK ADVERTISING BE AFFECTED BY THIS METAVERSE?🤨

The forum is open! Comment below your views about the question!👇

29/10/2021

What is a FUNNEL?🤓

You can effectively link your marketing strategy to lead generation by implementing a MARKETING FUNNEL. It is a process your leads go through before becoming customers.😯

Starting from the moment someone learns about your business, to the moment they purchase, a MARKETING FUNNEL maps the routes to conversion and beyond.

By carefully analyzing marketing funnels, you can discover what your company needs to do at certain stages to influence consumers.🔥

Why is a FUNNEL important?🤨

Implementing your marketing strategy is easier when you have a marketing funnel. A marketing funnel allows you to maximize your marketing efforts and grow your business.

With a Marketing Funnel, your business is able to dramatically increase the rate of repeat purchasers. This leads to sustainable growth for your business.🤑

So do you have a Funnel ready for your brand/ business? Let me know in the comment section below!👇

✨Follow for more such knowledge and tips on Marketing and Branding!

28/10/2021

SOCIAL MEDIA CALENDAR FOR NOVEMBER’21⁣😎⁠

Here is the Content Calendar for the upcoming month of November!

Go ahead, and gear up your content game!

Do let me know in the comments below about the date you are excited about!⁣👇⁠
⁣⁠
Want to know mine? Well, wait till the date!😉⁠

27/10/2021

WHAT IS ENGAGEMENT?🤨

Engagement defines the way your audience (read dream clients) resonates with your content. It is measured by the likes, subscribers, mentions, comments, clicks, shares, retweets, and much more.

It can also help you in determining the content loved by the audience so that changes can be made to your product or services.

IMPORTANCE OF ENGAGEMENT FOR A BRAND🤓

⏺ It offers a Social Proof of your Brand
⏺ It expands your Marketing Reach
⏺ It boosts your Brand Awareness
⏺ It plays a vital role in Social Media Platform’s Algorithm

Engaging your audience on social media means so much more than just getting likes. It tells you how many people are paying attention to and interacting with your brand every day.

Building engagement will boost your brand's marketing reach, brand awareness, and ROI!🔥

Do comment the way you are increasing the engagement on your Brand!👇

✨ Follow for the complete series of ALPHABETS OF DIGITAL MARKETING!⁣

🗣 Psssttt... I also provide various tips on Marketing and Branding!⁣

26/10/2021

INSTAGRAM GROWTH ESSENTIALS🔥

Am I late to the SQUID GAME TREND?🥲 I am damn sure you would have watched the SQUID GAME by now.

Let me tell you the importance of the above symbols - Circle, Triangle, and Square. The final game played by the players is the SQUID (also known as Ojingeo in Korean). The shapes have to come together to complete the course of the game. Even with one shape missing, the course of the game isn’t complete.

Now, let’s talk about the INSTAGRAM GROWTH ESSENTIALS

As the symbols of the SQUID GAME, there are certain aspects without which your growth on Instagram will be stalled😯

As suggested by , they are called the Cs of Instagram Growth - CONTENT, CONSISTENCY, and COMMUNITY😎

CONTENT - Brands need quality content to achieve their objectives, such as brand recognition, audience engagement, and lead generation. By doing so, you can cement yourself as the go-to destination for your customers, whether they are looking for entertainment, education, or inspiration. With the right content, your brand will be able to build a relationship with its audience that will lead to longer-term revenue growth.

CONSISTENCY - By posting consistently on social media, you will strengthen your brand. Being consistent with your followers will help you build a loyal following that will share and talk about your brand; remember what they say about word of mouth? You'll get results when you provide value consistently.

COMMUNITY - Online communities bring people who have a common goal or interest together. People who agree on a specific topic can also discuss related matters like content, products, and services. With a community, you can easily process subscription payments and sell memberships, as well as collect payments for special events or online classes.

With equal focus on all the three Cs, your Brand is going to soar on Instagram!📈

Comment down the C you are focusing on right now!👇

✨Follow for various tips on Marketing and Branding!

20/10/2021

ACT BEFORE YOU ADVISE

Let me tell you a story I witnessed the other day…

With my work being done, I left my workplace eagerly waiting to hit my bed and have a baby’s sleep!😛

I was waiting for my cab to come by when I heard a commotion. An elderly female beggar was asking for alms from a ‘gentleman’. Being irritated, the gentleman started reprimanding her. I heard sentences like ‘JAO NA… KAHI KAAM KARKE KAMAO… AISE KAB TAK BHIK MANGOGE? (GO AWAY… WORK SOMEWHERE AND EARN THE MONEY… UNTIL WHEN WILL YOU BEG FOR YOUR LIVING?)’

My first impression ‘He isn’t wrong. If she has her hands and legs intact and can walk, then she can work anywhere to earn.’

Then I heard the woman’s reply ‘BETA… MERI UMRA DEKHKAR KON MUJHE KAAM DEGA? (WHO IS GOING TO GIVE ME WORK AT THIS AGE, SON?)’

My second impression ‘Valid point!’

The commotion was still on, and my cab was nowhere to be seen!🥲

And suddenly I heard another man come forward and ask the woman ‘AUNTY, MERE GHAR PE CLEANING KA KAAM KAROGI? PAAS MEIN HI REHETA HU MAIN. (AUNTY, WILL YOU BE MAID AT MY PLACE? I LIVE NEARBY)’

The commotion suddenly became silent, everyone was waiting for the lady to reply. She was more than happy, and why not? She was going to get money to live on monthly basis!

I thought to myself, “If the first man would have only taken the action and offered the job, then the entire commotion wouldn’t have taken place. But he chose to advise her!”

It is the same on Instagram as well. Daily there are millions of new Content Creators, Influencers, Marketers, Businesses, etc. getting on Instagram to ‘share their knowledge’ with the audience.

But they fail to act accordingly, and just keep advising!

START ACTING BEFORE YOU ADVISE!😎

✨Follow for various tips on Marketing and Branding

19/10/2021

BRAND COLOURS MATTER👩‍🎨

It has been said at numerous time that BRAND COLOURS MATTER!

But why? Let us talk about it now!🙂

1. You can subconsciously convey your brand's promise to consumers through the colour of your brand.
2. The colour palette you use for your brand can help you meet consumer expectations and influence brand perceptions.
3. The colours of a brand can strike the right chord with an audience or blend in with the rest of the market depending on its strategy.
4. Colour can evoke powerful emotions.

All marketing communications and consumer touch points of a well-defined brand use a consistent primary colour. With your brand, you need to do the same thing, but first, you need to choose your brand colours.😎

I have explained the journey of mine finding my CURRENT BRAND COLOURS which even you can use to find your new brand colours.🤩

Do let me know in the comments your journey of finding your brand colours!👇

✨Follow for the complete series of ALPHABETS OF DIGITAL MARKETING!

🗣Psssttt... I also provide various tips on Marketing and Branding as well!

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https://calendly.com/digitalize-with-sj/30-minutes

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