21/01/2024
Keyword Tips;
* Less is more
* Add negatives will doing keyword research
* Don’t load an ad group with 100’s keywords - try and condense to max 20 (5-6 max, duplicate and do exact match)
* Start with Phrase match and exact match when testing
* Test DSA dynamic search ads; automatically generates keywords if you have the budget
* Test long tail broad keywords if you have the budget.