11/03/2026
The Challenge
Many people still dispose of waste without separating wet waste and dry waste, which leads to:
Environmental pollution
Landfill overflow
Difficulty in recycling
Karnataka Bank wanted a simple and impactful awareness video that could clearly communicate the importance of garbage separation at the household level.
3. Objective
The key goals of the campaign were:
• Educate people about proper waste segregation
• Encourage households to separate wet and dry waste
• Promote clean surroundings and environmental responsibility
• Support sustainability awareness through engaging visual storytelling
4. Creative Approach
Lee Entertainments developed a simple and relatable storytelling format so the message could easily connect with the public.
The creative strategy focused on:
Everyday household situations
Clear visual explanation of wet vs dry waste
Easy-to-follow instructions
Positive behavioral change messaging
The film was designed to be educational, engaging, and socially responsible.
5. Ex*****on
Lee Entertainments managed the end-to-end production of the awareness film.
Concept & Script
Developed a simple narrative highlighting the importance of waste segregation.
Ad Agency and Production House: Lee Entertainments
Creative Director: Shwetha Patil
Creative Head: Sanjay Patil
DOP: Girish Acharya.
DOP Assistant: Deepak
Editor: Shwetha Patil
Artist: Swathi Shetty, Sachin Jayakar, Baby.
DI | VFX: Lee Entertainments
Dubbing: Geetha, Chetha Shetty, Prapthi
Still Photography: Girish Acharya
Music As A Service: Musicloudstudio & Technology.
Voice Over: Deepak Shetty
Makeup and Hair Stylist: Saneesh S Anchan & team.
Head of the Lighting Department
6. Key Awareness Message
The film highlighted the importance of separating waste into two categories:
🟢 Wet Waste
Food scraps, vegetables, and fruit peels
🔵 Dry Waste
Plastic, paper, bottles, packaging
A simple action at home can contribute to a cleaner and greener environment.
7. Distribution
The awareness film was designed for use across multiple platforms:
• Social media campaigns
• Public awareness programs
• Digital platforms
• Institutional outreach
8. Outcome
The campaign
