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GoHighLevel is a subscription-based all-in-one marketing and customer relationship management solution for agencies and ...
22/01/2024

GoHighLevel is a subscription-based all-in-one marketing and customer relationship management solution for agencies and professionals. It provides all the tools necessary to manage and nurture the customer journey through to completion for a monthly or yearly price.

It bridges the gap between your marketing efforts and the results that the client is getting.

GoHighLevel has two pricing plans: Agency Starter Account at $97/month. Agency Unlimited Account at $297/month.

14-day free trial available

If you have a referral link you get a 30-day free trial.

Features;

GoHighLevel's features are extensive,

Appointment scheduling or automation
Unlimited sales funnels
Email marketing
Reputation management
SMS marketing
Automate your workflow
CRM
Forms
Gray & Whitelabel SaaS
Lead management
Business automation
Intelligent pipelines
Landing pages
Call tracking
Funnel Builder
Tracking & Analytics
Website Builder
Client Acquisition
2-way SMS marketing
Surveys and forms
Outbound calling
Call tracking
Course building & hosting
Extensive help & support service.
GoHighLevel integrations

*Maximize your marketing ROI
*Gain a better conversion rate




Breakdown effect in meta ads.Meta spends more money on some ads because it finds that particular ad could give massive r...
22/01/2024

Breakdown effect in meta ads.

Meta spends more money on some ads because it finds that particular ad could give massive results & it is scalable in the long term. So let it run for 7 or more days then analyze.

If Meta spends more money on an ad and that is giving you 0 profit or 0 loss then let it run for more days ….

Ads FATIGUE in meta ads.

If you see a sudden drop in results after a few weeks then it might be because of meta ads fatigue, which means your audience size becomes smaller by seeing your ads, again and again, they are bored with your ads.

So broaden your lookalike audience & change the creatives with different backgrounds and angles. It should feel new and fresh.





Structure of a video adFirst thing is to know Meta ads limitations and community guidelines 1. hook/problem/agitate - pr...
22/01/2024

Structure of a video ad

First thing is to know Meta ads limitations and community guidelines

1. hook/problem/agitate - problem question or statement. Can be somewhat controversial but works (Avoid usage of “You” word)

2. Solution - product shot showing how it is the solution (benefits/features)

3. Demo - core feature demonstration (time-saving, money-saving, easy, quick)

4. Validation/proof - Product use scene before and after testimonials. How they feel when they use it. Satisfaction. Who else uses it for the same reasons.

5. Brand & offer details - at the end of the video, show the brand logo, offers, price details.... etc.

6. Call to action - what should they do once they watched the full video





How to reduce cost per lead? * Work on Audience overlap (not more than 20%)* Scale horizontally * Don't scale more than ...
22/01/2024

How to reduce cost per lead?

* Work on Audience overlap (not more than 20%)
* Scale horizontally
* Don't scale more than 10% per day (don't increase more budget)
* Don't make changes during the learning phase
* Reduce the number of form fields (don't ask more questions)
* Use lead forms (not best as Lp but works)
* Change your offer
* Retarget a warm audience
* Test new copy & creative





Campaign structure in meta ads. TOF - cold, Testing campaigns Manual placements More budget (70-80%)BroadExclude purchas...
22/01/2024

Campaign structure in meta ads.

TOF - cold, Testing campaigns
Manual placements
More budget (70-80%)
Broad
Exclude purchase
Schedule/purchase

M*F - warm, retargeting (social & website engagers)
Automatic placements
Budget may less
Exclude purchase 180 days
Wherever they go you should be there

BOF - Retargeting, Scaling
Automatic placements
Exclude all
Budget smaller

Meta ads depends on

70% creative & offer
20% landing page
5% budget
5% campaign structure





Scaling in Meta ads. 4 metrix to analyze *Link click-through rate should be > 1%*Cost per 1000 impressions (CPM) - shoul...
22/01/2024

Scaling in Meta ads.

4 metrix to analyze

*Link click-through rate should be > 1%
*Cost per 1000 impressions (CPM) - should be low
*Landing page conversion rate - 2% or more
*Frequency 2 or below
*Aware of ads fatigue and audience overlap
*Always scale slower
*Use CBO
*Expand audience
*Winner - 20% increase the budget.

Duplicate to another campaign and change any one ( creative/copy) new.
Then test... If you double your budget it works better but keeps an eye on the break-even or the maximum amount that you can spend to get a sale or lead (cost per lead/sale )

When you double the money and if it spends more than the maximum amount to get a lead then lower that budget and run for a few weeks then work on creatives or targeting (introduce new targeting or new creatives) so that the CPL decreases now you can rise your budget again then see the CPL if it is good to let it run...
Increase and decrease when it reaches its limit. When scaling you can duplicate the working adset on the same campaign no need to duplicate the campaign itself.

You can scale in 2 ways

Vertical & Horizontal

Both are good. I scale vertically and then Horizontal.

Horizontal works better because the overlap will be less and the frequency will be in control.




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Basics of sales and marketing.
22/01/2024

Basics of sales and marketing.




Questions to ask yourself in meta ads* Is the ROAS below, above, or at breakeven? * What is the ideal CPA?* How much has...
22/01/2024

Questions to ask yourself in meta ads

* Is the ROAS below, above, or at breakeven?
* What is the ideal CPA?
* How much has been spent?
* What is the respective client AOV?
*Is the CPC in KPI?
* What's the unique CTR?
* Does the CPM mirror the account's average CPM?

Meta ads rule

-Adset daily budget should be $5/ad at least
-Don't touch anything in testing for 3-7 days
-Don't turn off adsets in creative testing only ads

-Ad kill rule ;

- Lifetime spend >1xAOV & ROAS = Less than Goal = turn it off
-Lifetime spend > 3xCPA & ROAS = Less than Goal = Turn it off
-Winning ads; leave on in creative testing until they die.
-Copy winning ads once they meet spending requirements into scaling the campaign
-Spend requirements = 1xAOV or 3xCPA.



This is what the campaign structure looks like. I use an average of 3 ad sets only for a campaign, you can use more than...
12/09/2022

This is what the campaign structure looks like. I use an average of 3 ad sets only for a campaign, you can use more than that but not more than 5 ad sets. 2-3 are best.
You can use the same creative (ad) but there must be a variation for the test (one variation like it might be your copy, headline, creative, or audience) don't make more than 1 variation, you might not able to find the winner of the test.
In a single ad set, you can use 3 different types of creatives (ads) a video ad, a carousel ad, and an image ad.

Facebook ad's basic verification and setups before running a campaign. .
11/09/2022

Facebook ad's basic verification and setups before running a campaign.

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