16/04/2021
Coimbatore-based water pump manufacturing company EKKI Group started its journey in 1981 as a small unit with nine workers. Today, its growth story has made its way into the curriculum of INSEAD’s MBA programme.
In 1981, P Arumugam, along with his uncle KK Veluchamy, and their friend, MS Sundaram, launched Deccan Pumps, which manufactured submersible pumps for farmers. Gradually, the small group diversified into manufacturing other products such as jet pumps, submersible motors, centrifugal monoblocs, borehole submersibles etc.
The company underwent several changes as Arumugam acquired the group completely and became the sole owner, which paved the way for a larger holdings company called EKKI Group, which comprises four companies: Deccan Pumps, Deccan Enterprises, EKKI HOMA and EKKI Pumps. Today, the company is handled completely by Arumugam and his son, Kanishka Arumugam, who affirms that EKKI has evolved from being just a pump manufacturer to a water technology company.
After being in the pump manufacturing business for long, Kanishka shares that EKKI is determined to pivot towards providing clean drinking water and sanitation. Urbanisation, water scarcity, energy shortages, globalisation, increased digitisation, and climate change are key drivers for this. He believes it is time that the pumps are made not just efficient but also intelligent as the water industry transforms.
The company set up a joint venture (JV) with German watertech giant HOMA Pumpenfabrik GmbH, called EKKI HOMA in 2018. The JV aims to bring waste-water system solutions to India. HOMA set up a plant with EKKI in 2019 to specifically manufacture waste-water pumps. Kanishka says that this collaboration combines 'Indian engineering capabilities with German technology'.
The company’s sustainable water solution efforts also gained global attention when INSEAD Business School incorporated the pump and water technology provider’s story in its MBA curriculum.
The company currently services sectors like agriculture, domestic and commercial building spaces, public utilities and more. All components for manufacturing the pumps are manufactured in-house.