18/05/2026
It's 34°C...
Croma’s “Cool Ideas” went to Juhu.
ACs. Fridges. Fans... Showed up where Mumbai actually spends time.
Juhu isn’t footfall. It’s families, film stars, fans and Friday night discussions.
And “Cool Ideas” became crowd pullers, and not just a campaign.
exchange4media afaqs! Campaign Asia-Pacific DPAA Outdoor Asia & Media4Growth Campaign India Ioaa India Indiantelevision.com