16/01/2021
Red is a warm and positive color, a very physical color that draws attention to itself and calls for action to be taken.
In color psychology red means energy, passion, action, strength, and excitement.
Red represents masculine energy, whereas its softer version, pink, is associated with feminine energy.
A universal sign of danger and warning, this is a color that can also show and create aggressiveness and anger, particularly if used to excess in the wrong applications.
It stimulates and energizes the physical body, including the nerves and the circulation of blood, raising blood pressure and heart rate. It is stimulating to the appetite and therefore a great color to use for any product associated with food and its service, including restaurants and take-away businesses.