08/10/2021
Starting a new start up and you’re confused how to name your brand? Yes, we can totally understand how tedious the naming process can be! But you don’t have worry about that cumbersome process anymore, coz we’ve got some amazing tips for you!
1. The brand name should be really simple and easy to say and to remember. You don’t want your brand to be misspelt or forgotten do you?
2. Pick a name that you can use 10 - 20 years down the line when you have expanded your business. Let’s say you have a T-shirts business, and then you expand into selling jeans and caps, so rather than choosing a name like XYZ T-shirts, you can opt for XYZ Clothing, XYZ Apparel.
3. Try not to use acronyms when you’re at the start up stage. As acronyms are really hard to remember, and do not make a strong impression on the reader. In the initial years you need establish your brand name, and acronym doesn’t really help with that, as they’re just few letters and not the actual name of your brand!
4. Choose a brand name that signifies what you do and what do you offer. Your name definitely doesn’t portray what you or your company does. So yeah, choose a name that is meaningful!
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