28/02/2023
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๐๐๐๐๐จ๐จ๐ค ๐๐ ๐๐๐ฆ๐ฉ๐๐ข๐ ๐ง ๐๐ญ๐ซ๐ฎ๐๐ญ๐ฎ๐ซ๐
The Facebook Campaign Structure is the framework that Facebook uses to help advertisers organize and manage their advertising campaigns on the platform. The structure consists of three levels: campaign, ad set, and ad.
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๐๐ฎ๐บ๐ฝ๐ฎ๐ถ๐ด๐ป: On the top, you have a campaign this is where you define your Facebook Ad campaign objective such as brand awareness, driving website traffic, engagement, lead generation, or sales.
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๐๐ฑ ๐ฆ๐ฒ๐: This is where you define your budget, target audience (the people who will see your ads), and Placement (the platforms where your ads will appear). Within campaign, you can create multiple ad set with different target audience.
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๐๐ฑ: At the bottom, you have an Ad here you create your ad such as images, videos, and text. You can create multiple ads within each ad set to test different versions and optimize performance.
