Sorted Branding

Sorted Branding What's the difference between a $100 product and a $1000 product? Branding.

💥 Introducing Mori - Better Noodles 🍜Built for the new-age consumer, Mori reimagines instant noodles through a cleaner, ...
08/06/2026

💥 Introducing Mori - Better Noodles 🍜

Built for the new-age consumer, Mori reimagines instant noodles through a cleaner, more conscious lens without compromising on taste, comfort, or experience. From the visual identity to the packaging system, every element has been designed to feel bold, modern, and instantly recognizable on shelf.

A brand crafted to stand apart in a category filled with sameness bringing together better ingredients, stronger storytelling, and a fresh visual world for the everyday noodle lover.

Not everyone deserves good olives.RUDE OLIVE is for the ones who stay out too late, order another martini anyway, and ne...
02/06/2026

Not everyone deserves good olives.

RUDE OLIVE is for the ones who stay out too late, order another martini anyway, and never apologize for having taste.

No pits. No BS.

creatives

Born from the spirit of Sri Lanka. Crafted to feel timeless.Presenting LANKARA, a premium whisky brand deeply inspired b...
28/05/2026

Born from the spirit of Sri Lanka. Crafted to feel timeless.

Presenting LANKARA, a premium whisky brand deeply inspired by the richness, warmth, culture, and natural character of Sri Lankan land.

From the very beginning, the vision was never to create “just another whisky brand”. The idea was to build a world around it something refined, rooted, memorable, and globally appealing while still carrying the soul of where it comes from.

At Sorted, we had the opportunity to work on the entire journey of the brand:
• Brand Naming
• Brand Story & Positioning
• Strategy
• Visual Identity
• Packaging System

Every detail was intentionally crafted to make LANKARA feel bold yet elegant, modern yet timeless. From the name itself to the structure, typography, colour tones, bottle language, and overall experience, the goal was to create a whisky brand that could confidently stand on an international shelf while still feeling authentic to its roots.

One thing we genuinely loved throughout this project was the clarity and ambition of the team behind it. Building brands at this level always becomes better when the client and creative teams are equally passionate about creating something meaningful.

Proud to have collaborated with one of the best teams from Sri Lanka on this. 🥃

This is LANKARA.

A story bottled with intention.



(Brand Strategy, Naming, Brand Identity, Packaging Design , Visual Identity)

💥Proudly presenting "Unwind" From naming to identity to packaging, we built Unwind as a functional chocolate brand that ...
22/05/2026

💥Proudly presenting "Unwind"

From naming to identity to packaging, we built Unwind as a functional chocolate brand that feels calm, modern and slightly addictive in all the right ways.

The idea was simple: make wellness feel less clinical and more crave-worthy.

Soft energy. Clean hierarchy. Playful restraint.
Built to stand out on shelves, socials & late-night cravings alike. 🍫✨

08/05/2026

It's not just about how it looks from the front, It's about how It's built.

Proudly presenting our work for  , India’s first DIY food kit brand for kids 🍳✨From strategy to identity, positioning, w...
05/05/2026

Proudly presenting our work for , India’s first DIY food kit brand for kids 🍳✨

From strategy to identity, positioning, website, and shoots, we built the brand end-to-end, creating a fun, engaging, and thoughtful experience for both kids and parents.

A category-first concept brought to life with clarity and creativity and an absolute joy to work on with the team.



( Brand Strategy, Brand Identity, Packaging Design, Logo Design, Branding, Mumbai Branding)

22/04/2026

Competing > Blending

Introducing Purple Origins -  Ube Powder 💜A brand built around the richness and uniqueness of ube, translated into a cle...
08/04/2026

Introducing Purple Origins - Ube Powder 💜

A brand built around the richness and uniqueness of ube, translated into a clean, contemporary identity and packaging system.
From colour to composition, every element is designed to highlight the product’s origin, vibrancy, and shelf appeal.

Crafted to stand out, while staying rooted in authenticity.

DesignStudio SortedBranding

Introducing  packaging across tin cans.Designed to bring consistency, clarity, and strong shelf presence to the range.  ...
27/03/2026

Introducing packaging across tin cans.
Designed to bring consistency, clarity, and strong shelf presence to the range.

16/03/2026

Introducing Strattent, a fashion lifestyle brand built from the ground up.
From brand naming and strategy to identity, we created the brand end-to-end.
A bold visual system designed for the modern fashion space.

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