Digital Dhaval - Freelance PPC Consultant

20/06/2023

💭I don't know, guys. I may be overthinking, but too many availabilities of 𝗔𝗜 𝘁𝗼𝗼𝗹𝘀 and 𝗮𝗱 𝘁𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝗰𝘆 𝗖𝗲𝗻𝘁𝗲𝗿 (FB and just announced Google ads) are really hindering🪦 people's ability to grow strategically and be 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲, making them 𝗟𝗔𝗭𝗬 𝗮𝗻𝗱 𝗼𝘃𝗲𝗿𝗹𝘆 𝗱𝗲𝗽𝗲𝗻𝗱𝗮𝗯𝗹𝗲.

05/06/2023

𝗠𝗮𝗻𝗮𝗴𝗶𝗻𝗴 𝗣𝗣𝗖 - 𝗚𝗼𝗼𝗴𝗹𝗲 𝗮𝗱𝘀 𝗰𝗮𝗻 𝗯𝗲 𝗹𝗶𝗸𝗲𝗻𝗲𝗱 𝘁𝗼 𝘁𝗲𝗻𝗱𝗶𝗻𝗴 𝗮 𝗴𝗮𝗿𝗱𝗲𝗻🪴. Just as you water plants daily, in this case, you need to monitor ad performance on a daily basis.

It requires nurturing your campaign and allocating budget towards the elements that yield positive results.

Eliminate underperforming components and fill the gaps by introducing new and meaningful elements like ads, keywords, and landing pages.

02/06/2023

:: Google Ads Evolution💡

↪️from not so popular Broad match to "Broad match" 𝗿𝗲𝗰𝗼𝗺𝗺𝗲𝗻𝗱𝗲𝗱.🤑
↪️ from Manual Bidding to "𝗦𝗺𝗮𝗿𝘁 𝗕𝗶𝗱𝗱𝗶𝗻𝗴"🤑
↪️ from ETA to 𝗥𝗦𝗔🤑
↪️ from manually driven campaigns to "𝗔𝗜 𝗗𝗿𝗶𝘃𝗲𝗻"
↪️ from 3rd party cookies🍪to "𝗳𝗶𝗿𝘀𝘁-𝗽𝗮𝗿𝘁𝘆 𝗱𝗮𝘁𝗮"

hv I missed anything?!

06/09/2022

The algorithm now is not based on 𝗣𝗘𝗢𝗣𝗟𝗘, 𝗶𝘁𝘀 𝗯𝗮𝘀𝗲𝗱 𝗼𝗻 𝗜𝗡𝗧𝗘𝗥𝗘𝗦𝗧

10/08/2022

Let's make things clearer once and for all💡

(Digital Marketing) PPC≠ Business (Money Making Machine)💰
PPC ➡️ Marketing, dropping the right 𝗺𝗲𝘀𝘀𝗮𝗴𝗲 at the right 𝘁𝗶𝗺𝗲 to the right 𝗽𝗲𝗼𝗽𝗹𝗲.

Let's understand the whole gamut of 𝗣𝗣𝗖 (Google Ads)

↪️ 𝗦𝗲𝗮𝗿𝗰𝗵 𝗤𝘂𝗲𝗿𝘆 triggers your targeted 𝗞𝗲𝘆𝘄𝗼𝗿𝗱𝘀 to show your Ads
(Make sure your targeted KWDs align with your end GOAL)

↪️ Your Google (𝗔𝗗𝘀) job is to generate enough curiosity & bring 𝗿𝗲𝗹𝗲𝘃𝗮𝗻𝘁 𝘁𝗿𝗮𝗳𝗳𝗶𝗰 to your landing page.

↪️ The landing page's (𝘄𝗲𝗯𝘀𝗶𝘁𝗲'𝘀) job is to provide the relevant information about your offerings, your audience's short-comings, aspirations, and it should be able to answer their curiosity.

↪️ If the above steps are well aligned & executed properly, then you may get 𝗰𝗮𝗹𝗹𝘀 & 𝗳𝗼𝗿𝗺 𝘀𝘂𝗯𝗺𝗶𝘀𝘀𝗶𝗼𝗻𝘀.

🎯 Now from hereon, As a 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗢𝘄𝗻𝗲𝗿 it is your job to convert those potential 𝗟𝗘𝗔𝗗𝗦 into paying 𝗖𝗨𝗦𝗧𝗢𝗠𝗘𝗥𝗦🪙

➡️ And above ALL you need a thought through STRATEGY & ENGAGING CONTENT TO TURN THE TABLE.

Feel free to comment and drop your 2cents || Also feel free to get in touch to answer your curiosity. 🤙

Happy to help.

20/07/2022

⭐⭐⭐⭐⭐
The golden rule of advertising is that you’re selling the 𝗖𝗟𝗜𝗖𝗞, not the offer. This is a subtle difference, but it’s a crucial one. Your goal is to catch & cultivate 𝗜𝗡𝗧𝗘𝗥𝗘𝗦𝗧. You don’t need to 𝗦𝗘𝗟𝗟 the whole offer in your ad.

13/06/2022

Monday Blues 💙💙💙

Keep your head down and continue to hustle Hard.💪

So, when you lift your head, you can see how beautiful you've built an empire that not only benefits you but also those around you.⚡☺️

10/06/2022

I have often come across advertisers / business owners who keep a very complex ad structure OR make simple things complex when it comes to designing Google ad campaigns.🤔

🙅Don't overcomplicate things!

I follow a simple rule and logic⤵️

This is what my ideal campaign looks like..!

𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻: Set to either the city or radius level.

𝗔𝗱 𝗚𝗿𝗼𝘂𝗽𝘀 1 campaign ideally contains about 3-6 ad groups.
I either divide them by theme (STAG) or keep one kwd (3 match types), I call it S**G. Each ad group has about 2 ads, and I try to make them as personalized as possible. Keep DKI enabled.

𝗞𝗲𝘆𝘄𝗼𝗿𝗱𝘀: I mostly keep simple keywords rather than add technical ones. I prefer adding terms which users tend to phrase it while googling.
Trust me, this will give you more than you expected in CTR and leads.

𝗠𝗮𝘁𝗰𝗵 𝗧𝘆𝗽𝗲𝘀: I prefer to have a mix of Phrase, Exact, and Longtail Broad Kwds. Do not forget to add negative kwds proactively.

𝗕𝗶𝗱𝗱𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: I ALWAYS begin with MANUAL or ENHANCE CPC in order to have total control over the KWDS bid and spend.

𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗧𝗿𝗮𝗰𝗸𝗶𝗻𝗴: With the help of either Google Tag Manager or Google Analytics, you can track events such as CALLS, CHAT buttons clicked, and form submissions.

And, that's it....!

This is the simplest and most result-oriented ad account approach.

Try it yourself and let me know your experience.

Follow for more juicy content like this.👋

07/06/2022

04/05/2022

:: Google Ad Tips

25/04/2022

Always your 1st campaign is challenging, difficult, nerve wrecking, exciting and full of emotional roller coaster ride.

AGREE??

Image source: DMI
--------------------------------------------------------------------------
Facing any issues with your marketing strategies?

LETS TALK 📱TO GROW YOUR BUSINESS ONLINE.

⭐⭐⭐⭐⭐Hire PPC Google Ads Expert

20/04/2022

Marketing is all about telling the story in a way that your audience wants to listen to and understand.