Digital Dhaval - Freelance PPC Consultant

Digital Dhaval - Freelance PPC Consultant Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Digital Dhaval - Freelance PPC Consultant, Marketing Agency, Manish Park, Twin Tower, Old Pumphouse, Andheri East, Mumbai.

Our job is to bring the qualified web traffic by showing personalized ads at the right time to the right audience.โšก

In a super competitive & noisy market; you need a smart approach, strategical planning & supersonic ex*****on speed to move the wheel.

๐Ÿ’ญI don't know, guys. I may be overthinking, but too many availabilities of ๐—”๐—œ ๐˜๐—ผ๐—ผ๐—น๐˜€ and ๐—ฎ๐—ฑ ๐˜๐—ฟ๐—ฎ๐—ป๐˜€๐—ฝ๐—ฎ๐—ฟ๐—ฒ๐—ป๐—ฐ๐˜† ๐—–๐—ฒ๐—ป๐˜๐—ฒ๐—ฟ (FB and j...
20/06/2023

๐Ÿ’ญI don't know, guys. I may be overthinking, but too many availabilities of ๐—”๐—œ ๐˜๐—ผ๐—ผ๐—น๐˜€ and ๐—ฎ๐—ฑ ๐˜๐—ฟ๐—ฎ๐—ป๐˜€๐—ฝ๐—ฎ๐—ฟ๐—ฒ๐—ป๐—ฐ๐˜† ๐—–๐—ฒ๐—ป๐˜๐—ฒ๐—ฟ (FB and just announced Google ads) are really hindering๐Ÿชฆ people's ability to grow strategically and be ๐—ฐ๐—ฟ๐—ฒ๐—ฎ๐˜๐—ถ๐˜ƒ๐—ฒ, making them ๐—Ÿ๐—”๐—ญ๐—ฌ ๐—ฎ๐—ป๐—ฑ ๐—ผ๐˜ƒ๐—ฒ๐—ฟ๐—น๐˜† ๐—ฑ๐—ฒ๐—ฝ๐—ฒ๐—ป๐—ฑ๐—ฎ๐—ฏ๐—น๐—ฒ.

๐— ๐—ฎ๐—ป๐—ฎ๐—ด๐—ถ๐—ป๐—ด ๐—ฃ๐—ฃ๐—– - ๐—š๐—ผ๐—ผ๐—ด๐—น๐—ฒ ๐—ฎ๐—ฑ๐˜€ ๐—ฐ๐—ฎ๐—ป ๐—ฏ๐—ฒ ๐—น๐—ถ๐—ธ๐—ฒ๐—ป๐—ฒ๐—ฑ ๐˜๐—ผ ๐˜๐—ฒ๐—ป๐—ฑ๐—ถ๐—ป๐—ด ๐—ฎ ๐—ด๐—ฎ๐—ฟ๐—ฑ๐—ฒ๐—ป๐Ÿชด. Just as you water plants daily, in this case, you need to...
05/06/2023

๐— ๐—ฎ๐—ป๐—ฎ๐—ด๐—ถ๐—ป๐—ด ๐—ฃ๐—ฃ๐—– - ๐—š๐—ผ๐—ผ๐—ด๐—น๐—ฒ ๐—ฎ๐—ฑ๐˜€ ๐—ฐ๐—ฎ๐—ป ๐—ฏ๐—ฒ ๐—น๐—ถ๐—ธ๐—ฒ๐—ป๐—ฒ๐—ฑ ๐˜๐—ผ ๐˜๐—ฒ๐—ป๐—ฑ๐—ถ๐—ป๐—ด ๐—ฎ ๐—ด๐—ฎ๐—ฟ๐—ฑ๐—ฒ๐—ป๐Ÿชด. Just as you water plants daily, in this case, you need to monitor ad performance on a daily basis.

It requires nurturing your campaign and allocating budget towards the elements that yield positive results.

Eliminate underperforming components and fill the gaps by introducing new and meaningful elements like ads, keywords, and landing pages.

:: Google Ads Evolution๐Ÿ’กโ†ช๏ธfrom not so popular Broad match to "Broad match" ๐—ฟ๐—ฒ๐—ฐ๐—ผ๐—บ๐—บ๐—ฒ๐—ป๐—ฑ๐—ฒ๐—ฑ.๐Ÿค‘โ†ช๏ธ from Manual Bidding to "๐—ฆ๐—บ๐—ฎ๐—ฟ๐˜...
02/06/2023

:: Google Ads Evolution๐Ÿ’ก

โ†ช๏ธfrom not so popular Broad match to "Broad match" ๐—ฟ๐—ฒ๐—ฐ๐—ผ๐—บ๐—บ๐—ฒ๐—ป๐—ฑ๐—ฒ๐—ฑ.๐Ÿค‘
โ†ช๏ธ from Manual Bidding to "๐—ฆ๐—บ๐—ฎ๐—ฟ๐˜ ๐—•๐—ถ๐—ฑ๐—ฑ๐—ถ๐—ป๐—ด"๐Ÿค‘
โ†ช๏ธ from ETA to ๐—ฅ๐—ฆ๐—”๐Ÿค‘
โ†ช๏ธ from manually driven campaigns to "๐—”๐—œ ๐——๐—ฟ๐—ถ๐˜ƒ๐—ฒ๐—ป"
โ†ช๏ธ from 3rd party cookies๐Ÿชto "๐—ณ๐—ถ๐—ฟ๐˜€๐˜-๐—ฝ๐—ฎ๐—ฟ๐˜๐˜† ๐—ฑ๐—ฎ๐˜๐—ฎ"

hv I missed anything?!

06/09/2022

The algorithm now is not based on ๐—ฃ๐—˜๐—ข๐—ฃ๐—Ÿ๐—˜, ๐—ถ๐˜๐˜€ ๐—ฏ๐—ฎ๐˜€๐—ฒ๐—ฑ ๐—ผ๐—ป ๐—œ๐—ก๐—ง๐—˜๐—ฅ๐—˜๐—ฆ๐—ง

10/08/2022

Let's make things clearer once and for all๐Ÿ’ก

(Digital Marketing) PPCโ‰  Business (Money Making Machine)๐Ÿ’ฐ
PPC โžก๏ธ Marketing, dropping the right ๐—บ๐—ฒ๐˜€๐˜€๐—ฎ๐—ด๐—ฒ at the right ๐˜๐—ถ๐—บ๐—ฒ to the right ๐—ฝ๐—ฒ๐—ผ๐—ฝ๐—น๐—ฒ.

Let's understand the whole gamut of ๐—ฃ๐—ฃ๐—– (Google Ads)

โ†ช๏ธ ๐—ฆ๐—ฒ๐—ฎ๐—ฟ๐—ฐ๐—ต ๐—ค๐˜‚๐—ฒ๐—ฟ๐˜† triggers your targeted ๐—ž๐—ฒ๐˜†๐˜„๐—ผ๐—ฟ๐—ฑ๐˜€ to show your Ads
(Make sure your targeted KWDs align with your end GOAL)

โ†ช๏ธ Your Google (๐—”๐——๐˜€) job is to generate enough curiosity & bring ๐—ฟ๐—ฒ๐—น๐—ฒ๐˜ƒ๐—ฎ๐—ป๐˜ ๐˜๐—ฟ๐—ฎ๐—ณ๐—ณ๐—ถ๐—ฐ to your landing page.

โ†ช๏ธ The landing page's (๐˜„๐—ฒ๐—ฏ๐˜€๐—ถ๐˜๐—ฒ'๐˜€) job is to provide the relevant information about your offerings, your audience's short-comings, aspirations, and it should be able to answer their curiosity.

โ†ช๏ธ If the above steps are well aligned & executed properly, then you may get ๐—ฐ๐—ฎ๐—น๐—น๐˜€ & ๐—ณ๐—ผ๐—ฟ๐—บ ๐˜€๐˜‚๐—ฏ๐—บ๐—ถ๐˜€๐˜€๐—ถ๐—ผ๐—ป๐˜€.

๐ŸŽฏ Now from hereon, As a ๐—•๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€ ๐—ข๐˜„๐—ป๐—ฒ๐—ฟ it is your job to convert those potential ๐—Ÿ๐—˜๐—”๐——๐—ฆ into paying ๐—–๐—จ๐—ฆ๐—ง๐—ข๐— ๐—˜๐—ฅ๐—ฆ๐Ÿช™

โžก๏ธ And above ALL you need a thought through STRATEGY & ENGAGING CONTENT TO TURN THE TABLE.

Feel free to comment and drop your 2cents || Also feel free to get in touch to answer your curiosity. ๐Ÿค™

Happy to help.

โญโญโญโญโญThe golden rule of advertising is that youโ€™re selling the ๐—–๐—Ÿ๐—œ๐—–๐—ž, not the offer. This is a subtle difference, but it...
20/07/2022

โญโญโญโญโญ
The golden rule of advertising is that youโ€™re selling the ๐—–๐—Ÿ๐—œ๐—–๐—ž, not the offer. This is a subtle difference, but itโ€™s a crucial one. Your goal is to catch & cultivate ๐—œ๐—ก๐—ง๐—˜๐—ฅ๐—˜๐—ฆ๐—ง. You donโ€™t need to ๐—ฆ๐—˜๐—Ÿ๐—Ÿ the whole offer in your ad.


13/06/2022

Monday Blues ๐Ÿ’™๐Ÿ’™๐Ÿ’™

Keep your head down and continue to hustle Hard.๐Ÿ’ช

So, when you lift your head, you can see how beautiful you've built an empire that not only benefits you but also those around you.โšกโ˜บ๏ธ

10/06/2022

I have often come across advertisers / business owners who keep a very complex ad structure OR make simple things complex when it comes to designing Google ad campaigns.๐Ÿค”

๐Ÿ™…Don't overcomplicate things!

I follow a simple rule and logicโคต๏ธ

This is what my ideal campaign looks like..!

๐—–๐—ฎ๐—บ๐—ฝ๐—ฎ๐—ถ๐—ด๐—ป: Set to either the city or radius level.

๐—”๐—ฑ ๐—š๐—ฟ๐—ผ๐˜‚๐—ฝ๐˜€ 1 campaign ideally contains about 3-6 ad groups.
I either divide them by theme (STAG) or keep one kwd (3 match types), I call it S**G. Each ad group has about 2 ads, and I try to make them as personalized as possible. Keep DKI enabled.

๐—ž๐—ฒ๐˜†๐˜„๐—ผ๐—ฟ๐—ฑ๐˜€: I mostly keep simple keywords rather than add technical ones. I prefer adding terms which users tend to phrase it while googling.
Trust me, this will give you more than you expected in CTR and leads.

๐— ๐—ฎ๐˜๐—ฐ๐—ต ๐—ง๐˜†๐—ฝ๐—ฒ๐˜€: I prefer to have a mix of Phrase, Exact, and Longtail Broad Kwds. Do not forget to add negative kwds proactively.

๐—•๐—ถ๐—ฑ๐—ฑ๐—ถ๐—ป๐—ด ๐—ฆ๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐˜†: I ALWAYS begin with MANUAL or ENHANCE CPC in order to have total control over the KWDS bid and spend.

๐—–๐—ผ๐—ป๐˜ƒ๐—ฒ๐—ฟ๐˜€๐—ถ๐—ผ๐—ป ๐—ง๐—ฟ๐—ฎ๐—ฐ๐—ธ๐—ถ๐—ป๐—ด: With the help of either Google Tag Manager or Google Analytics, you can track events such as CALLS, CHAT buttons clicked, and form submissions.

And, that's it....!

This is the simplest and most result-oriented ad account approach.

Try it yourself and let me know your experience.

Follow for more juicy content like this.๐Ÿ‘‹

07/06/2022
:: Google Ad Tips
04/05/2022

:: Google Ad Tips

Always your 1st campaign is challenging, difficult, nerve wrecking, exciting and full of emotional roller coaster ride.A...
25/04/2022

Always your 1st campaign is challenging, difficult, nerve wrecking, exciting and full of emotional roller coaster ride.

AGREE??

Image source: DMI
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โญโญโญโญโญHire PPC Google Ads Expert

Marketing is all about telling the story in a way that your audience wants to listen to and understand.
20/04/2022

Marketing is all about telling the story in a way that your audience wants to listen to and understand.

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