Jigsaw Brand Consultants

Jigsaw Brand Consultants Jigsaw is a strategic branding consultancy helping companies drive business growth through their bra

Jigsaw is a strategic branding consultancy helping companies drive business growth through their brands

Lyric Semiotics, Presented by our founder Rutu Mody-Kamdar at Esomar APAC Tokyo 2026Lyrics often say what society is no...
29/05/2026

Lyric Semiotics, Presented by our founder Rutu Mody-Kamdar at Esomar APAC Tokyo 2026

Lyrics often say what society is not yet ready to say.

They give people permission to feel differently, desire differently, love differently, aspire differently.

Look at how Hindi film songs have tracked the changing idea of ❤️ Love ❤️

🎶 'Kabhi Kabhie Mere Dil Mein' — love that was intense, but restrained.

🎶 'Tujhe Dekha To Yeh Jaana Sanam' — love as destiny, but still within the comfort of belonging.

🎶 'Agar Tum Saath Ho' — love that could hold pain, mismatch, confusion, emotional incompleteness.

This is social change in motion, simply registering as songs people hum.

With Lyric Lens, we've built a tool that decodes these shifts: the changing metaphors, emotional codes, gender roles and permissions hidden inside popular lyrics.

For strategists, it's a way to spot emerging cultural permissions before they harden into visible consumer behaviour. 🔍

For the full video and a demo of the tool, DM us and we'll send it over.

Some things are so essential… we stop noticing them. Until they disappear.This week’s Trendspot looks at what happens wh...
28/03/2026

Some things are so essential… we stop noticing them. Until they disappear.

This week’s Trendspot looks at what happens when the invisible becomes impossible to ignore.

A quick 3-minute read.

Grateful and proud to receive this recognition.Thank you Kotak Life for the collaboration and MRSI - The Market Research...
07/03/2026

Grateful and proud to receive this recognition.

Thank you Kotak Life for the collaboration and MRSI - The Market Research Society of India for the recognition.

From companionship to obligation to quiet comfort, love in India takes many shapes. Some visible, many unspoken.These la...
20/02/2026

From companionship to obligation to quiet comfort, love in India takes many shapes. Some visible, many unspoken.
These layered relationships and everyday loyalties shape how people connect and choose.

This week’s Trendspot dives into these quiet loyalties and lived textures that influence how people connect and choose.
Read, reflect, and share ahead.

January is more than a calendar reset.It is an emotional moment of hope, belief, and intention.Our first Weekly Trendspo...
10/01/2026

January is more than a calendar reset.
It is an emotional moment of hope, belief, and intention.

Our first Weekly Trendspot of 2026 unpacks why resolutions matter and how brands can show up with optimism when consumers are most open to change.

Read more.

07/11/2025

From Prague to Singapore, from ESOMAR to Qual360, we crossed borders, ideas, and cultures to celebrate one belief: that meaning is everywhere if you look with the right lens. From decoding how spaces tell stories to exploring the future of human-centred qualitative, every stop reminded us that insight isn’t found in data alone, but in empathy, curiosity, and connection.

From quiet celebrations to confident expression. This Diwali marked a turning point. It reignited a belief that it’s oka...
01/11/2025

From quiet celebrations to confident expression. This Diwali marked a turning point. It reignited a belief that it’s okay to want more. More colour, more confidence, more connection.

Across homes and markets, that festive confidence has quietly stretched into everyday life. People are buying, gifting, upgrading not to show off, but to feel good again.

Our latest Trendspot, The More Mindset, unpacks this post-festive energy that’s turning moments into momentum.

Read the full piece.
— Team Jigsaw

Every brand. Every industry. Everyone’s chasing faster, smoother, smarter.But in a world where excellence has become ord...
10/10/2025

Every brand. Every industry. Everyone’s chasing faster, smoother, smarter.

But in a world where excellence has become ordinary, has the magic quietly disappeared?

Maybe it’s time to ask what really moves people anymore.

Everyday life is being redefined in surprising ways. What once felt ordinary like skipping breakfast, feeling tired, or ...
19/09/2025

Everyday life is being redefined in surprising ways. What once felt ordinary like skipping breakfast, feeling tired, or carrying stress is now being framed as something far more urgent.

This shift is more than language. It’s reshaping how categories are formed, how brands speak, and how consumers respond. And in a country like India, where repair and prevention sit deep in our cultural instinct, the impact is even bigger.

We call this new cultural current the Economy of Lacks. A powerful space where absences come before answers.

Curious to see how this is playing out and why it matters for brands?

Read our 60-second mini-trend here.

Not every consumer leaves a comment.Not every click ends with a like.But silence doesn’t mean absence.This week’s deco...
11/09/2025

Not every consumer leaves a comment.
Not every click ends with a like.
But silence doesn’t mean absence.

This week’s decodes The Silent Lurker — the ones who watch, scroll, absorb, and quietly shape culture. For brands, ignoring them is ignoring influence itself.

Read the 60-second decode.

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Mumbai
400031

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+919821550001

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