29/04/2023
Massiv Sportswear Brand Identity Design ★
For over a decade, Massiv Sportswear had been serving Myanmar's athletes with top-notch gear, but something was missing: a clear brand identity. Through a collaborative process of brand naming and visual design, we helped Massiv Sportswear create a strong and cohesive identity that truly represents their passion for sport and commitment to excellence.
The new logo features an abstract shape that forms an 'M' for Massiv, with sharp edges and boldness, it conveys a sense of energy and movement. The color palette of greenish-yellow, black, and white evokes power, action, and dynamism, reflecting Massiv's dedication to empowering athletes across Myanmar to achieve their goals.