22feet Tribal WW

22feet Tribal WW 22feet Tribal Worldwide is a digital solutions provider, where the people, the culture, the work, an A DDB Group digital company

27/10/2025

This Diwali, Whiskas set out to make the celebrations a little more inclusive for cats. We realised that while cat parents welcome guests home, their cats often face a lot of unwelcome attention. So how can their humans make the festivities comfortable for them? Simple. Get their go-ahead on the guest list. And the easiest way to earn it? A delicious serving of Whiskas. Pair it with guests who know the dos and don’ts of cat interaction (as shown in this fun film), and you’ve got yourself a cat-approved Diwali party.

Credits:
Creative: Vishnu Srivatsav, Shyam Nair, Radhika Sarpotdar, Tom Francis, Shashwat Dutta, Vikash Thakur, Anusha Kasi
Business: Vanaja Pillai, Shikha Davessar, Anvita Arora, Sriya Banerjee, Japneet Sahni
Strategy: Sanchari Chakrabarty, Rachita Goel, Sneha Bhandarkar
Finance: Ajay Gupta, Ajinkya Kanchavade, Deepak Katarnaware, Tapas Baral
Director: Rohan Patne
DOP: Heet Nandu

21/10/2025

This Diwali, Volkswagen puts Purushwadi first. Because the most beautiful lights aren’t always the loudest. And in a Volkswagen, you can drive to where Diwali still feels pure, peaceful, pet-friendly, and full of heart.

Credit List:
Business Team: Anvita Arora, Aarzu Duggal, Manish Krishanan
Creative Team: Shyam Nair, Pavithra, Jay Sangoi, Saloni Agarwal
Strategy Team: A***n, Amitoj

Diwali is all about lights, , game nights, house parties… and crackers.It sounds like a lot of fun, unless you’re a dog...
20/10/2025

Diwali is all about lights, , game nights, house parties… and crackers.
It sounds like a lot of fun, unless you’re a dog.

Every year, while the world gears up for celebration, our furry friends experience the festival a little differently. Loud fireworks, flashing lights, and constant noise can cause anxiety and stress in pets who don’t understand what’s happening around them.

So this Diwali, Pedigree wanted to make the celebration a lot easier for our furry friends.

Enter the Pawsome Playlist! A science-backed, vet-approved Diwali playlist created to help dogs feel calmer through all the festive chaos.
Gentle, steady sounds designed to relax anxious pets. A small act of care that turns science into sound, and homes into havens of calm.

Right from the first discussion to the ex*****on, this was a special one for our team. A campaign that goes beyond cute content to spark genuine empathy for pets who share our homes, and our hearts.

We’re proud to partner with Pedigree India on this thoughtful initiative, helping pet parents celebrate a truly inclusive Diwali.

🎧 Stream the calm: http://bit.ly/4oqmKYB

Happy DeePAWali 🪔

Credits:
Content: Shyam Nair, Devika D Bakshi, Jyotsna Miskeen, Abhignaa Jagirdar, Anima Dwivedi
Design: Saloni Agarwal, Rajat Bhandari, Sai Vibhuti Chauhan, Pranav Gupte, Sahil Agarwal
Business: Shikha Davessar, Malavika C, Yesha Shah, Swastik Chadha, Ayush Ray
Production: Reshmi Ghosh, Anmol Sheth
Strategy: Aloki Shah, Rachita Goel, Sanchari
Finance: Ajay Gupta, Tapas Baral, Ajinkya Kanchavade

14/10/2025

Beautiful rangolis turn into joyful surprises with Mr Muscle Rangoli Cam! All it takes? Chaka Chak floors that become the canvas for your festivals…with a dash of AI magic!

Try it, share it, and get more than just compliments for your rangoli!

Credits:
Content: Vishnu Srivastava, Shyam Nair, Devika D Bakshi, Abhignaa Jagirdar, Chintan Pandey
Design: Saloni Agarwal, Rajat Bhandari, Manvir Kaur Mahidhwan, Abhijith Nair, Maiyarassi Selludurai, Pranav Vijayan
Production: Reshmi Ghosh, Anmol Sheth
Strategy: Sanchari Chakrabarty, Abhinashi Kaur Bhatia, Samita Balakrishnan
Tech: Venkky Preetham, Vivian Goviyes, Deelip Vemula, Saurabh Mahaldar, Aparajita Sharma, Shivanandan Lakshmanan, Hemanth KN, S Karthik, Sujith Aravind, Rupesh Mestry
Business: Vanaja Pillai, Shikha Davessar, Anvita Arora, Kavya Mendiratta, Shanaya Sharma
Finance: Ajay Gupta, Suhita Deshpande, Deepak Katarnaware, Ajinkya Kanchavade

02/04/2025

Indulgence and Sheba—served to perfection. ✨
In our latest campaign, we welcome Sharvari as the face of Sheba, capturing the essence of premium cat dining in a film that’s as opulent as the brand itself.

Agency Credentials:
Business: Vanaja Pillai, Shikha Davessar, Sriya Banerjee, Japneet Sahni, Sanika Gadia
Strategy: Rachita Goel, Edwin William, Sambhavi Sawant
Content: Vishnu Srivatsav, Ishan Mehta, Akshay Pathak, Nupur Datar, Kavya Gupta, Mohammed Nadir
Design: Diya Sarker, Jay Sangoi, Hardik Rane, Nikita Bangar, Sharmeen Zariwala
Finance: Ajinkya Kanchavade, Tapas Baral
Director: Sayan Mukherjee
Production: THE BOMBAY FILM COMPANY LIMITED



04/03/2025

We built a campaign on chaos, and somehow… it worked. 😏 Couples have been fighting since the dawn of time. But never before has their drama been this profitable. With Rift To Gift, we engineered the most unnecessary arguments (and the most strategic apologies). Turns out, ‘I can’t believe were mean to me in my dream last night’ is just one checkout away from ‘You’re the best, baby.’ 🥰

Our job here is done. 🔥

Credit List -
Agency: 22feet Tribal Worldwide, DDB Mudra Group
Business: Vanaja Pillai, Shikha Davessar, Zubin Sheriff, Apeksha Pandey, Varda Choudhary, Pratibha Sudarshan
Creative: Rahul Mathew, Vishnu Srivatsav, Ishan Mehta, Diya Sarker, Farhat Shaukat, Akshay Pathak, Kavya Gupta, Nupur Datar, Nadir Ahmed, Dhanya Purohit, Shubhangi Khandelwal, Kiran Kumar, Karthik Sankar, Manvir Kaur
UIUX: Viswamoulie Selvaraj, Aparajita Sharma
Production: Reshmi Ghosh, Rahul Mokhasi, Nikhil Gavit, Akash Davda, Yaseen Hafees
Tech: Preetham Venkky, Shivanandan Lakshman, Sharmila Patel, Jagdeesh Tholeti, Jakeer Sasanoor, Sujith Aravind
Finance: Tapas Baral, Ajinkya Kanchavade
Flipkart: Pratik Shetty, Arun Jayaraman, Rupa Choudhury
Writing Collaborators: Shamik Chakrabarti, Urooj Ashfaq, Shaad Shafi
Production House: Potli Baba Mediahouse, Beliappa M, Amrita Hooda
Director: ALTRAY

20/01/2025

We brought the magic of Pongal to the city with a special aroma, crafted around people's nostalgia.

Presenting Mannam Pongal, Flipkart Pongal! We created a special Pongal fragrance in collaboration with Cycle Agarbatti, blending the scents of earth, freshly cut grass, and woodfire into one.

We transformed bus shelters across Chennai and Coimbatore with our scent diffusers and delivered custom Agarbatti packs to Flipkart Minutes customers, helping them experience a scentastic Pongal away from home.



Agency Credentials: 22feet Tribal Worldwide DDB Mudra Group

Business: Vanaja Pillai, Menaka Menon, Shikha Davessar, Sujay Ghosh, Zubin Sheriff, Apeksha Pandey, Varda Choudhary, Varsha S Varna

Creative: Priya Shivakumar, Vishnu Srivatsav, Diya Sarker, Gladius Augustin, Sanket Palkar, Pranav Gupte, A C Shahinshad, Sruthi Ramesh, Kiran Kumar, Abhishek Rasane, Atharva Mote, Ish*ta Uniyal, Shaurya Dagar, MAIYARASI SELLADURAI, Abhishek Sreenivasan, Reshmi Ghosh, Ehtesham Ansari, Rahul Mokhasi, Akash Davda, Muraleekrishna K, Vaishali Rao

Finance: Tapas Baral, Ajinkya Kanchavade

Here’s to the session that left us pawnder-ing! Ayesha Huda, CMO of Mars Petcare, shared invaluable insights on expandin...
30/11/2024

Here’s to the session that left us pawnder-ing! Ayesha Huda, CMO of Mars Petcare, shared invaluable insights on expanding the traditional Ps of marketing and emphasized the importance of relatability in driving action.

Thank you for such an enlightening session!

It’s time to unlock insights that transform brands into unforgettable choices! We’re delighted to welcome Ayesha Huda, C...
28/11/2024

It’s time to unlock insights that transform brands into unforgettable choices!

We’re delighted to welcome Ayesha Huda, CMO of Mars Petcare, as she shares her insights on shaping consumer preferences and fostering lasting connections.

Stay tuned for what’s next!

Shoutout to our rockstar Kavya Mendiratta, Associate Client Solutions Head, for crushing it and bagging a spot in the So...
21/10/2024

Shoutout to our rockstar Kavya Mendiratta, Associate Client Solutions Head, for crushing it and bagging a spot in the Social Samosa 30 Under 30! 🚀🔥 keep shining, keep winning! 🌟

16/10/2024

D̶r̶u̶m̶r̶o̶l̶l̶s̶
At 22 feet, we do good news a little differently!
Stay tuned for more.

11/10/2024

Apne haath se bane khaane ki alag hi hoti hai baat. Don’t you agree? 🍛
with Prestige!

Brand: TTK Prestige Ltd
Client: Ankur Agarwal, Siddharth Bharadwaj, Meraj Mohammed, Ankita Singh, Vishal Sharma.
Agency: 22feet Tribal Worldwide
Business: Vanaja Pillai, Shikha Davessar, Sanjay Pratyush, Kavya Mendiratta, Akansha Taparia, Anya Sukhtankar.
Strategy: Skandaram Vasudevan, Anwesha Pati
Creative: Vishnu Srivatsav, Ishan Mehta, Diya Sarker, Kannan Binu, Sanket Palkar, Jyotsna Miskeen, Chintan Pandey, Shaurya Dagar, atharva mote, A C Shahinshad
Finance: Ajay Gupta, Narendra Mittal, Ajinkya Kanchavade, Tapas Baral
Production: House: Happy Unicorn
Producers: Avinaash Hariharan, Arabbhi Athreya
Director: Sooraj Pillai
Cinematographer: GK Vishnu


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Mudra House
Mumbai
400055

Opening Hours

Monday 9:30am - 6:15pm
Tuesday 9:30am - 6:15pm
Wednesday 9:30am - 6:15pm
Thursday 9:30am - 6:15pm
Friday 9:30am - 6:15pm

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+912262950808

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