Social Samosa

09/06/2026

AD: Saint-Gobain India - Glass Business’s latest campaign takes one of India’s most familiar gully cricket memories and completely flips the outcome. Through 'As Tough As Glass,' it turns the fear of shattered windows into a clear proof of strength with their toughened glass, while also reinforcing the importance of 'Look for the Logo' to identify genuine Saint-Gobain Toughened Glass.

06/06/2026

AD: Samsung and Brut India take audiences behind the scenes of the 79th Cannes Film Festival, showcasing how the entire coverage ecosystem—from red carpet interviews and creator content to newsroom storytelling—was powered by the Samsung Galaxy S26 Ultra.

Shot entirely on the device, the collaboration highlights how real-time, social-first storytelling is evolving, with creators and journalists capturing and publishing content directly from one of the world's biggest cultural events.

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As Cannes took over social feeds worldwide, Samsung and Brut India collaborated to capture the festival’s real-time storytelling on the Galaxy S26 Ultra.

02/06/2026

AD: Kelvinator.India brings its 'Summer Paused' campaign to Delhi NCR with a striking 3D billboard, transforming the brand's cooling promise into a larger-than-life visual spectacle amid the capital's soaring temperatures.

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Kelvinator has brought its Summer Paused campaign to Delhi NCR with a 3D installation billboard showcasing its Heavy Duty WiFi Inverter AC range

02/06/2026

AD: vivo transforms Hyderabad's skyline into a storytelling canvas with its Flying LED Experience, using drone-powered visuals above Hussain Sagar Lake to unveil the vivo X300 Ultra and X300 FE in spectacular fashion.

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vivo lights up Hyderabad's Hussain Sagar Lake skyline with a Flying LED Experience for its latest flagship smartphone launch with an aerial showcase.

31/05/2026

AD : Johnnie Walker Luxe Blended Water pays tribute to Virat Kohli prior to the finals, through a first-of-its-kind metallic print ad campaign celebrating the journey behind the icon.

The ad honours Virat’s resilience, perseverance and spirit of Keep Walking - irrespective of the outcome today.

15/05/2026

AD: BUDX NBA House brings basketball, music, fashion, and street culture under one roof, turning fandom into a multi-layered cultural experience in New Delhi.

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BUDX NBA House brought basketball, music, and street culture into a shared experience, with each contributing to a broader, multi-layered entertainment format.

12/05/2026

AD: Samsung India and Brut India turn Cannes into a real-time storytelling playground with the Galaxy S26 Ultra, bringing creator-led, mobile-first coverage to the global stage.

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From red carpet moments to creator-led coverage, this partnership explores live events through mobile-first storytelling to bring people closer in real time.

07/05/2026

AD: Daddy ji ka pyaar ho ya khaane ka overload, acidity toh aani hi hai. Gas-O-Fast taps into a familiar Indian habit with Asli Jeera to position itself as a quick acidity remedy.
With Rakesh Bedi leading the narrative, the campaign turns an everyday moment into a sharp, culturally rooted story.

06/05/2026

AD: SHEIN reimagines concert sponsorships by turning the Calvin Harris India Tour into a creator-powered content and commerce ecosystem.

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As a part of this activation, SHEIN transformed the Calvin Harris India tour into a real-time content and commerce engine, with 200+ SHEINVERSE creators.

04/05/2026

AD: In a world full of influencers, this campaign shifts focus to the OG: mothers.

Before algorithms, they shaped our choices, routines, and growth. From everyday advice to constant support, they’ve always been influencing, without the label.

This Mother’s Day, Cadbury Bournvita spotlights the OG influencer who’s been guiding you, backing your hustle, and showing up every day.