Social Samosa

08/07/2026

AD: Brand storytelling is moving beyond products.

IDFC FIRST Bank has launched IDFC first stories, a dedicated Instagram page that brings together employee journeys, community initiatives, customer experiences and purpose-led narratives under one platform.

Built around the philosophy of 'Powered By People. Driven By Purpose.', the page offers a closer look at the people, culture and moments shaping the organisation through Reels, carousels and on-ground stories.

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The new Instagram page brings together employee journeys, community initiatives and brand experiences, creating a dedicated home for people stories.

04/07/2026

AD: VIDA launched its refreshed brand identity through a connected campaign that used experiences, and storytelling to communicate the thought, “Same DNA. A New Identity.”

Vida World

03/07/2026

AD: Amazon India marked 10 years of Prime Day by lighting up Mumbai's skyline. Through landmark projections, creator content and social-first storytelling, the campaign turned the city's most recognisable spaces into a celebration of its biggest shopping event.

Turning iconic landmarks into canvases of Amazon Prime Day's signature blue, the campaign celebrates how a sale event grew into a shared cultural moment.

01/07/2026

AD: What happens when a brand treats transparency and accountability as its DNA, not just a marketing message? Sid's Farm’s shows exactly how to turn systemic accountability into unbreakable consumer trust.
Watch how they are building a more honest dairy supply chain.

30/06/2026

The 10th edition of SM Live by Social Samosa explores how brands can move beyond visibility to become truly discoverable, trusted, and memorable. Through a series of insightful conversations, industry leaders will discuss the evolving role of creators, AI, culture, and content in shaping relevance in today's digital landscape.

26/06/2026

AD: vivo’s ‘Switch Off Campaign’ turns mindful dining into a social experiment, encouraging people to put their phones aside and be more present with friends and family. Through a phone-free dining activation at Soul Pantry at Andaz Delhi by Hyatt, the campaign highlights mindful smartphone usage and its impact on personal connections.

25/06/2026

AD : TVS NTORQ turns street football into the pulse of football fever and fandom. Marking its association as the Official Regional Partner of the Argentina Football Association, ‘The Streets Remember Champions’ celebrates the streets where passion, play and future champions make a name for themselves.
Using an AI-generated film

25/06/2026

AD: For years, consumers have become increasingly aware of AC brands, ratings and energy efficiency. The refrigerant inside, however, has remained largely out of sight and out of mind. FLORON's latest campaign with Pankaj Tripathi is attempting to change that by making one question,' AC main kaunsi gas daal rahe ho?' part of every AC servicing conversation.

Floron Cooling Gas

21/06/2026

Collab : Fatherhood is often defined by responsibility and routine. But ask children about their dads, and the answers become far more honest, imaginative and revealing because kids have no filter. Generali Central Life Insurance's Father's Day campaign captures these heartfelt perspectives, letting children share what makes their fathers their everyday heroes.