10/06/2025
Ding d**g, ding d**g. How can you escape the damn bell if you are home. Especially when you are napping, working, or worse still, in the shower. 🔔
Peace is no longer a default. Between multiple instant grocery deliveries and impulse orders, the doorbell rings more often than most alarms.
And we called that out with a brand new campaign for Milkbasket, India’s pioneering early-morning grocery delivery app. Here is the madness we created with an earworm song, and two oversized, ever-grinning bell characters who are the mascots of modern-day interruptions.
Big thank you to our fabulous clients; this was the best kind of collaboration.
