15/06/2026
Grey isn’t just a colour for New Balance. It’s the iconic colour of the brand’s heritage.
Grey Days 2026 brought that legacy to life across India through a month-long integrated campaign designed to create visibility, spark conversation, and build community around the brand.
From the launch of New Balance’s new retail concept in India, to Grey Days café takeovers across Mumbai, Delhi and Bengaluru, to turning NBRC grey across five cities—every touchpoint was designed to bring the Grey Days story to life.
Behind the scenes, this meant aligning a comprehensive PR strategy, influencer relations, content creation, community engagement, social media, mall marketing and on-ground immersive experiences into one connected campaign. Every audience, platform, and city played a role in creating the larger narrative.
One story. Multiple touchpoints. An exceptional brand experience from start to finish!
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[Social Media Marketing, Brand Marketing, Brand Strategy, Global Brands, Public Relations, Mall Marketing, Integrated Marketing]
New Balance Radeshwer Davar Vaibhav Bhardwaj Tanya Aman Swetta Neha Nair Ramya Mohan