METAL Communications

19/05/2018

Create your story. Register for the IAA - India Chapter's Mentorship Programme for Women in Marcom.
METAL's new creative for the peeps of FB.
Megha Tata IAA - India Chapter Ambarish Ray

IAA will be rolling out a program for in the , , , and space.
Register https://goo.gl/forms/Sf24E3pGcX37DlX32
Ramesh Narayan Srinivasan Swamy Megha Tata Pradeep Dwivedi Nandini Dias Ambarish Ray METAL Communications
Neeraj Roy Bhaskar Das Lara Balsara Vajifdar AAAI
The Advertising Club Confederation of Indian Industry
9 to 5 Life Corporate Bytes Atit Mehta
Salil Kapoor Anand Sankeshwar Womenworking.com

12/05/2018

Tomorrow's leaders need to get ready today. Our campaign for the IAA - India Chapter's Mentorship Programme for Women in Marcom. This is the latest. More to come. Thank you Megha for giving us the opportunity to do our bit for the industry.

12/08/2017

Scripting love stories for almost a decade now. Our latest for Platinum Days of Love for Platinum Guild International

TVC by Metal Communications for Client Platinum Guild International

01/08/2017

This compilation is based on the conversation with Govind Pandey, CEO, TBWA; Kapil Arora, President, Ogilvy Group Companies, North, ‎Ogilvy & Mather; Ambarish Ray, Director, COO, Metal Communications ... ...

In the ad world, acquiring new business is not always the most rational, or effective, process. With increasing competition and pressure to maintain P/Ls, agencies are pitching rigorously. Along with new business pitches, come nuisances of pitching. We compile a list of problems creative agencies fa...

28/07/2017

Speaking about the theme of the campaign, Ambarish Ray, COO, Metal, added, “Together with Team Cholayil, we started the process of re-crafting the Medimix brand nearly four years ago, and this is the latest work to further the Nothing Better Than Natural theme.”

Through a campaign conceptualised by Metal Communications, the brand urges working women to use its new face wash as it has six essential herbs and get innocent skin 24x7

03/05/2017

Ambarish Ray, Director and COO, Metal Communications

Today, the social media 'publish' button is the same as an automatic weapon in the hands of an epileptic person. We rant and froth at the mouth just because we can and we know that someone will watch and do the same too. Making a song and dance is no longer enough to get attention (like in the good old days). Today, you also have to scream, throw punches and act righteously enraged. Specifically, in the Amul case, the brand’s advertising is a part of people’s lives and has been so for a long time now. Their storytelling style and narrative kink is their signature. Their subjects have always been topical -- which means they will be immediate and they may not always be pleasant. All this comes with the package. In my opinion, there is no harm done here at all. The born-on-social-media generation isn’t perturbed at all. No one is really concerned about this except some advertising people and peripheral commentators. Forgettable like yesterday’s newspapers.

Brand strategists on how much creative freedom could be taken when dealing with topical ads

14/04/2017

Peer views
While the movie does a good job of tugging the heartstrings of the audience, does it work for the brand?

Ambarish Ray, Director and Chief Operating Officer, Metal Communication, and Vipin Dhyani, Founder and Chief Creative Director, Thoughtshop Advertising & Film Productions, both feel that while the ad film is beautifully crafted, the brand connect is lost somewhere.
“While the film is interesting and certainly, the subject it is dealing with is a relevant and crucial one, that of equal rights for all, I cannot fathom the connection with Vicks. More and more, as a developing tendency, we are seeing brands latch on to social, political and other life issues by taking a stand and being vocal. With of course the new sanction that ‘content’ allows through social media and new screen consumption. Is it adding any value to the consumer’s life? Is there always even a clear and real (albeit, slightly stretched) connect between what the brand stands for and what it is saying? Am not sure — which is actually a polite way of saying ‘I don’t think so’,” said Ray.

The campaign, conceptualised by Publicis Singapore, is the real life story of an orphan girl, Gayatri, and her transgender mother Gauri

15/01/2017

IAA - India Chapter opens up entries for the
Campaign created by METAL. Here's the first one

04/12/2016

We turn 8 today Kurien MathewsNarayan KumarAmbarish RayProbir Dutt

08/11/2016

And Arjun Rampal loves the work we did. So do many and many of his many fans...

28/10/2016

METAL crafts the positioning for BTVi
Watch the space for the campaign roll-out

The campaign puts forward the channel’s new brand positioning of bringing accurate information that will influence the decisions and opinions of influencers