Quirky Tokri

Quirky Tokri An IIFM-MICA-TISS alum initiative.

Quirky Tokri is an integrated communication agency committed to telling stories which can potentially drive positive change in the lives of an oft-overlooked majority. Our expertise in the social sector coupled with our creative storytelling abilities allow us to create compelling narratives which multiply the reach for social interventions manifolds. With the ability to emotively connect to the s

ituation and the understanding of the social landscape, we are able to capture films with stunning nuance and context. As your communication partner, we enable you to share not just the stories but the entire range of human emotions behind your social investment with the viewers and create a lasting impact.

Through its Empowering Farmers initiative in India, the group is helping nearly 400 farmers transition towards organic ...
19/05/2026

Through its Empowering Farmers initiative in India, the group is helping nearly 400 farmers transition towards organic cotton cultivation through a traceable and more regenerative supply chain. Focused on soil health, biodiversity, reduced chemical dependency, and farmer resilience, the initiative reflects a deeper shift toward responsible fashion rooted in the farm itself.

As a communications and production partner, helped document this journey on the ground, capturing the people, landscapes, practices, and stories behind the supply chain. From cotton fields to farmer interactions, the work focused on translating sustainability into authentic visual storytelling that connects global fashion conversations with real communities in rural India.

Thanks Hanna Kviske, Nam, Anna-Lucia Mensing for the opportunity and Avinash Karmarkar for field support.

quirkytokri

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Mumbai

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9407091609

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