Pradyumna Global Marketers Pvt. Ltd.

19/10/2012

The radically changing business of marketing for films, TV and home entertainment across numerous channels and devices has become very complex but represents growing streams of revenue.

In addition, the cost of production and marketing are spiraling upward. The shrinking windows, digital distribution, physical and long tail are challenges. While ignoring social computing is no longer an option, how ready is the internal IT organization to embrace Twitter, Facebook, MySpace, and the like? Social Media has changed the world of marketing forever. Presentation is a State of the Union as social media and technology change the world of marketing.

23/09/2012

5 Methods for Connecting Online and Offline Marketing

1. Tracking URLs - The web is great for analytics. When using offline tactics like print advertising or outdoor advertising, be sure to use unique tracking URLS for the URLs you add within each separate advertisement and placement. These URLs will serve as redirects that your web analytics would track, but send the visitors all to one core page with your central offer. This method allows you to understand which segment of your conversions are from your offline tactics.

2. Social Media Driving Offline Traffic - Do you exhibit at tradeshows? How do you get traffic to your booth? Sure, giveaways and spending lots of money is one way, but why not supplement that with some online promotion using social media and your corporate blog to promote your presence at the tradeshow? Use your online reach to educate people why they should stop by and connect with your team in an offline situation. Consider offering something exclusive to social media followers who stop by your booth.

3. QR Codes - Mobile technology is huge. One aspect of mobile that is gaining traction with marketers is QR codes. These 2 dimensional barcodes allow someone in an offline situation to use their mobile phone to scan a code that automatically performs a specific action such as taking them to a website, showing them a video, sending them a text message, etc. QR codes can be a powerful tool to link offline and online efforts. Read more about what you should know about QR codes in a recent article we published.

4. Offline Reach Building - Do you include URLs for your social media accounts in your offline marketing materials? You should. When working to build online reach, including your account information in offline materials can help inform potential social media connections who may have never known about your online content. The next time you are printing brochures or designing an ad, make sure to include your social media profile URLS (e.g. http://twitter.com/hubspot or http://facebook.com/hubspot) to encourage people who find you offline to follow you online, too. Avoid simply including logos for Twitter and Facebook without providing your URLs. This doesn't help your business; rather, it's free advertising for those social networks.

5. Social Media Lead Intelligence - Unfortunately, buying leads and cold calling still happens. If you are still purchasing leads for your sales team, at least help them improve their close rate by teaching them or providing them with online data and background information about the lead. Even if it's just teaching your sales team how to do search on LinkedIn to identify the lead's background and interests, these details can be instrumental in helping to build trust with new prospects.

What methods have you used for successfully connecting your offline and online marketing?

19/09/2012

6 Offline Marketing Strategies To Help Promote Your Website

Millions of people use the internet each day. It is a wonderful proving ground for testing new strategies for growing your online business.

But, have you thought about using offline marketing strategies to promote your business?

When you run a business from a website, you are one among thousands.

It is just like walking down a street and seeing many business marquees. They all look the same unless something makes one stand out from the others.

This is where you have the opportunity to distinguish your business.

Employing marketing strategies in the right combination takes time and patience.

You can easily find a combination of online marketing tools to help you reach your market and keep them coming back.

But, just in case you didn’t know there are quite a few offline strategies that are available to you as too.

And contrary to what you may think, they are not just for offline businesses either!

If you keep an open mind, you can expand into that realm and find an untapped market for your products.

Here are six things to help get you started:
Offline Marketing Strategy # 1: Fundraisers

Contribute products to raise money for local companies.

Be sure to place a business label on each product and also include business cards and a typed letter to the lucky winner about your products and how they can get more.
Offline Marketing Strategy # 2: Charity Functions

Much like fundraisers, if you give money or your time to promote a charity event, your name can be included in the programs and on any other promotional items for the event like t-shirts and giveaway items.
Offline Marketing Strategy # 3: Business Shows

Renting a booth at a business show gives you a small corner of the world to promote your business to other business people and the local market.

Stock your table with business flyers, business cards, promotional items and sample products.

Offer a contest prize giveaway to get people to sign up for free mailing lists or monthly newsletters.
Offline Marketing Strategy # 4: Seminars

As a business professional, you may have something important to say to others.

Just like you give interviews and do webinars, create a plan to offer your services to local business fairs, college seminars and church or community workshops.

Speak about your business and offer advice to other small business owners. Don’t forget the business cards.
Offline Marketing Strategy # 5: Direct Mailing Advertising

This is where marketing really all began!

Add a promotional flyer to direct coupon mailing packets in your area.

Use straight-to-the-point language and offer a coupon or coupon code for people to take advantage of a special offer.
Offline Marketing Strategy # 6: Local Business Organizations

Join with other local small business owners. It doesn’t matter that you have an online business, you are still a part of the community and have something to offer.

Partner with other businesses to bring awareness of your product locally, using their client base.

Of course you will also be lending your client base to help them venture in the online arena too.

Promoting your online business offline can be a win-win situation.

You bring awareness to a new market that can add substantial dollars to your bottom line.

What are some of the ways that you’ve marketed your website offline?

Have an awesome day!

18/03/2012

Padmaja Kannan

Online & Offline Marketing, Web Hosting, Development, Corporate Videos & Documentaries, In Film Branding & Corporate Tie-Ups for Bollywood & Hollywood Movies, Special Effects, Graphics, Animations

18/03/2012

Services Offered

A*O – Apps Stores Optimization
SEO – Search Engine Optimization
SMO – Social Media Optimization
Mobile Application development
Digital Shikshan
Corporate Presentations & Films
Interactive Educational Videos
Interactive Sport Training Videos
Interactive Videos for Industries / Medical / Health Care
Interactive Training Videos for Automobile Sector
Apps Development for Education Sector
IT Recruitment

18/03/2012

About Icon Inc
Technology At The Speed Of Life

Our strengths- your preference
• High quality techniques at an affordable cost.
• Improved conversion rates equals higher profits.
• Higher keyword ranking provides link popularity.
• Effective web marketing services offers instant visibility.
• Money back guarantee if you’re unsatisfied with the results.
• Our services are rendered through ethical. No black hat SEO.
• Excellent customer service is our identity- satisfied clients
are the proof.

Our mission
OUR MISSION IS TO TAKE LEAD IN SHAPING THE WORLD OF WORK
Our core values

We are known for continuing to adhere to and live by the core values established in its early days: to know, serve and trust, striving for perfection and simultaneous promotion of all interests.

To know – We are experts. We know our clients, their companies, our candidates and our business. In our business it’s often the details that count the most.

To serve – We succeed through a spirit of excellent service, exceeding the core requirements of our industry.

To trust – We are respectful. We value our relationships and treat people well.

Striving for perfection – We always seek to improve and innovate. We are here to delight our clients and candidates in everything we do. This gives us the edge.

Simultaneous promotion of all interests – We see the bigger picture, and take our social responsibility seriously. Our business must always benefit society as a whole.