Advertising Standards Council of India

Advertising Standards Council of India Advertising Standards Council of India (ASCI) is a self-regulatory organization founded in 1985.

Like other countries around the world, India too has a self regulatory organization (SRO) for advertising content – The Advertising Standards Council of India, ASCI founded in 1985. The three main constituents of advertising industry viz advertisers, advertising agencies and media came together to form this independent SRO. The aim of ASCI is to maintain and enhance the public's confidence in advertising. Their mandate is that all advertising material must be truthful, legal and honest, decent and not objectify women, safe for consumers - especially children and last but not the least, fair to their competitors.

28/09/2026

At the 3rd edition of the AdTrust CMO Roundtable in Bengaluru, Rohit Haldankar, Founder and Chief Educator at CDME, shared what excites him about AI and what gives him pause.

For him, the opportunity lies in hyper-personalisation and its potential to make customer journeys more relevant and meaningful. The concern is when AI is adopted mindlessly, simply because it is available.

His takeaway: AI can enhance the marketing ecosystem, but only when it is used with greater thought, purpose and mindfulness.

We’re pleased to welcome Mirae Asset Mutual Fund as a member of ASCI.Mirae Asset Mutual Fund offers schemes across equit...
26/09/2026

We’re pleased to welcome Mirae Asset Mutual Fund as a member of ASCI.

Mirae Asset Mutual Fund offers schemes across equity, debt, hybrid and passive funds, along with tools and resources to help investors make informed decisions.

We look forward to working together to strengthen responsible advertising, transparency and consumer trust across the financial services ecosystem.

25/09/2026

At the third edition of the AdTrust CMO Roundtable in Bengaluru, Aditi Olemann, Head of Marketing and Communications at Cashfree Payments, shares how AI is reshaping advertising by making ambitious creative ideas easier to execute, reducing the dependence on complex production setups and high costs.

While fully automated creation may still be some distance away, she sees AI as a powerful enabler that can help brands bring more of what they imagine to life.

ASCI Academy’s Academic Partnership Program (APP) brings together institutions that are helping students engage with res...
24/09/2026

ASCI Academy’s Academic Partnership Program (APP) brings together institutions that are helping students engage with responsible advertising, media, marketing, communication, and creative education.

We’re happy to partner with:
PTVA’s Institute of Management
Noida Institute of Engineering and Technology
Star infotech College
Kanoria PG College
SS Jain Subodh PG College
Sardar Patel PG College

Through APP, ASCI Academy supports students and institutions with industry-relevant learning, digital certificates, teaching support, and access to responsible advertising education.

Here’s to stronger industry-academia collaboration and a more aware, future-ready generation of communicators.

Interested in bringing APP to your institution?
Explore the program: https://www.ascionline.in/academy/our-programs/academic-partnership-program/
For enquiries, write to: [email protected]

What will responsible advertising need to look like by 2032?That question framed ASCI’s Vision 2032 Panel Discussion, wh...
24/09/2026

What will responsible advertising need to look like by 2032?

That question framed ASCI’s Vision 2032 Panel Discussion, which brought together perspectives on self-regulation, consumer trust, responsible innovation and the changing role of technology in advertising.

The panel featured:
Sudhanshu Vats – Chairman, ASCI; Managing Director, Pidilite Industries Ltd.
Anuradha SenGupta – Independent Journalist and Producer
Anuj Magazine – Co-Founder and CTO, AI&Beyond
Manisha Kapoor – CEO and Secretary General, ASCI
The discussion was moderated by Ashraf Engineer – Head, Marketing and Communication, ASCI.

The conversation explored how proactive self-regulation, responsible innovation, AI ethics and stronger industry engagement can help build and sustain consumer trust in the years ahead. Members and guests also joined the discussion, sharing questions and perspectives on the future of responsible advertising in India.

As ASCI looks towards 2032, the focus remains on building a more responsive, future-ready and trust-led self-regulatory ecosystem.

At ASCI’s 40th Annual General Meeting, members and industry leaders came together to reflect on the year gone by and loo...
23/09/2026

At ASCI’s 40th Annual General Meeting, members and industry leaders came together to reflect on the year gone by and look ahead to the next chapter of advertising self-regulation in India.

A key milestone was the unveiling of ASCI’s Vision 2032, our roadmap for strengthening trust across a rapidly evolving advertising ecosystem. The AGM also saw the announcement of three upcoming Centres of Excellence: The Legal and Policy Forum, Responsible Innovation in AI, and Creator Excellence & Trust.

The evening concluded with a panel discussion on ASCI’s Vision 2032, exploring how self-regulation, responsible innovation and stronger industry engagement can help build greater consumer trust in the years ahead.

As ASCI enters its next chapter, the focus remains clear: responsible advertising, stronger trust and a future-ready self-regulatory ecosystem.

ASCI welcomes The Whole Truth Foods to its member community.As a brand focused on transparency and clear communication, ...
19/09/2026

ASCI welcomes The Whole Truth Foods to its member community.

As a brand focused on transparency and clear communication, The Whole Truth joins a growing network of organisations committed to fostering responsible advertising and communication.

We’re pleased to have them on board and look forward to working together.

Join a growing network shaping the future of communication.

Write to: [email protected]

S. Subramanyeswar continues as Vice-Chairman of ASCIfor 2026-27, supporting the organisation’s Vision 2032 andits focus ...
17/09/2026

S. Subramanyeswar continues as Vice-Chairman of ASCI
for 2026-27, supporting the organisation’s Vision 2032 and
its focus on a more inclusive and future-ready self-regulatory ecosystem.

As advertising brings together a wider range of platforms,
creators, technology players and other stakeholders, the
proposed Centres of Excellence will help broaden
participation and bring diverse perspectives into the
evolution of self-regulation.

The focus remains on ensuring that ASCI evolves alongside
the advertising ecosystem it serves.

Sudhanshu Vats has been reappointed as Chairman of ASCIfor 2026-27, as the organisation looks ahead to the next phase of...
17/09/2026

Sudhanshu Vats has been reappointed as Chairman of ASCI
for 2026-27, as the organisation looks ahead to the next phase of advertising self-regulation in India.

With AI, creators, platforms and personalisation rapidly
reshaping the advertising ecosystem, his focus remains on
strengthening ASCI’s capabilities and advancing Vision 2032, including the development of three Centres of Excellence.

As the industry evolves, ASCI remains committed to building a self-regulatory ecosystem equipped for the challenges and
opportunities ahead.

ASCI Academy recently hosted a half-day masterclass with Castrol India, focused on responsible product representation an...
16/09/2026

ASCI Academy recently hosted a half-day masterclass with Castrol India, focused on responsible product representation and the role of clarity and credibility in communicating science and innovation.

Through practical discussions, the session explored how brands can balance ambition and creativity with communication that remains meaningful, responsible and rooted in consumer interest.

Interested in bringing an ASCI Academy Masterclass to your teams? Let’s connect at [email protected]

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