Wolfzhowl

19/01/2023

How do you get young mothers to vaccinate their children for the optional vaccines when the illness has been around for ages, everyone having experienced it at some point and thinking that they are doing just fine without the vaccine? Especially in the pre-pandemic era.
This was just one of the few challenges when it came to Influenza Vaccine. Abbott wanted young mothers to vaccinate their 3 months+ young children against influenza but didn't know how to increase the uptake. Wolfzhowl dialled up the need for the vaccine and reprioritized it amongst other things that the mother needs to protect the child from.
Read the case study to find out more.



Challapalli Kalyan Ram Prerna Dubey Gupta

30/12/2022

2022 was a year of consumers wanting more from entertainment. They didn't want to get limited to a genre, a storyline. They didn't want to get boxed in. So if there's any one trend that marketers should know about is that it's the time to dig deeper, look beyond the obvious and understand that the consumer's motivations, needs and desires are also ever-changing.

Here's wishing you all an insightful 2023!

The wolves are bidding 2022 goodbye. Over and out.

Challapalli Kalyan Ram Prerna Dubey Gupta

29/12/2022

A 24 Million Database
A 2+ years long retainer
15+ products
Endless hours of insight mining

We have some learnings from our Persona Led Performance Marketing for ICICI Bank. Here's what they are

If you still don't know what we did for ICICI Bank, watch the video here: https://www.youtube.com/watch?v=Nq0I1XPxRZU



Kalyan Ram Challapalli Renuka Asnani Prerna Dubey Gupta

28/12/2022

How does one break parity in a highly regulated market like and upsell and cross sell products to existing products?
Persona Led Performance Marketing

No, not the personas that other's are used to making and you are used to seeing. But really rich personas that are arrived at using a combination of demographics, mindsets and attitudes towards the category, product perception AND need for the product in the market. We worked with over 24 Million database for ICICI Bank to create 120+ personas and used these to craft creative briefs
The priority 15 personas are still in use, yielding results for the brand.

That's what we call a Wolfzhowl Win!

https://youtu.be/Nq0I1XPxRZU




Challapalli Kalyan Ram Prerna Dubey Gupta

Send a message to learn more

27/12/2022

Is Brand Purpose limited to a marketing campaign or can it impact brand profitability? It's a question we have been asked often.

Our work for BiBikaji India proves how Brand Purpose leads to brand profitability, how it impacts product portfolio architecture and how it impacts earnings per share (and if your company is listed or about to be listed, how it increases your share prices on the stock market).

Read the case study and reach out to us to know more about this.




Challapalli Kalyan RamrPrerna Dubey Gupta

Is Brand Purpose limited to a marketing campaign or can it impact brand profitability? It's a question we have been asked often. Our work for Bikaji Foods In...

19/12/2022

Who are we? What do we do?
Who have we worked for and what have we done?
What makes us, us?
The answers to all these questions can be found here..

DM us for a more detailed deck on Wolfzhowl, a Behaviour Change Consultancy.



Challapalli Kalyan Ram Prerna Dubey Gupta

16/12/2022

It's about time you say our name correctly! ;)



Challapalli Kalyan Ram Maulik Kalamthekar Prerna Dubey Gupta

16/12/2022

About time you pronounce our name right! ;)

15/12/2022

10 years, 22+ categories. 100+ clients.
Wolfzhowl has been partnering with clients directly and through agencies for the last 10 years. We have worked with brands irrespective of their size - from MNCs to entrepreneurial ventures, from legacy brands to start-ups.

Here's a sneak peek into the brands we have partnered with.



Challapalli Kalyan Ram Maulik Kalamthekar Prerna Dubey Gupta

15/12/2022

The wolf turns 10!
A decade of behaviour change across the business value chain for brands across India, ASEAN, Middle East, Africa, UK and Bermuda.

HOWLLLLL....!!!

Challapalli Kalyan Ram Maulik Kalamthekar Prerna Dubey Gupta

15/12/2022

A Decade of behaviour change. Wolfzhowl turns 10!

Challapalli Kalyan Ram Maulik Kalamthekar Prerna Dubey Gupta