23/04/2021
“I am happy to present two case studies on 26th April 2021, 8.30 - 9.30 PM IST at the Service Design Marathon. Join the marathon if you want to learn 10 service design cases from around the globe”.
Register at: https://www.lanka.cx/service-desigh-marathon
If We Build It, Will They (Customers) Come?
Learn how an Indian fintech company moved from failure at the B2C market to 2.8 million loyal B2B customers in less than three years.
Rethinking Growth and Billing of a SaaS Company
A SaaS company selling marketing automation software was failing to identify where current problems in monetization exist. Using service design, we helped them realize customer churn is all about adequately understanding your customers’ needs and challenges. This enabled them to offer a positive customer experience by building a comprehensive support system every step of the way.