28/04/2019
The 4th International Marketing Conference was organized by IBS Mumbai on 27th April, 2019 at Meluha the Fern - Powai, Hiranandani Powai, Mumbai. The theme of the conference was “Reimagining Marketing: Confluence of creativity and technology”. This theme was further divided into three subtopics, namely Ta**ra: Analytics, Yantra: Intelligent Technology, Mantra: Customer Intimacy.
The event was graced by the presence of various respected delegates from the marketing industry and academia. Mr. Carlton D’Silva (CEO & CCO of Hungama Digital Services, Mr. Vinay Srivatsava (Head New Business Division of Marico Campus Connections), Mr. Kiran Kalap (Co-founder & Managing Director of Chlorophyll Brand and Communications Consultancy) were the Keynote speaker, conference addresser, and guest of honour speaker respectively. The speech given by each of these speakers were in turn insightful, and gave a different perspective on the role of creativity in the digital era.
Prof. Y. K. Bhushan (Senior Advisor and Campus Head of IBS, Mumbai) set the stage for the event with his words. The welcome address given by Prof. Y. K Bhushan was knowledgeable, and spiked the anticipation of all those gathered to attend the conference.
Prof. Jagadish N Sheth has been playing a pivotal role in the International Marketing Conference, by endorsing the event in form of videos, which was then uploaded in all the social media platforms of the conference. The professor’s birthday was celebrated with cutting of cake, and followed by acceptance speech given by Jayant Shah, on behalf of Prof, Jagdish.
The guests were felicitated by honourable Prof. Y. K Bhushan, Senior Advisor and Campus Head of IBS Mumbai. The research papers were presented by various academicians from all over the country, which were bifurcated on the basis of the sub-themes of the conference, namely, Ta**ra: Analytics, Yantra: Intelligent Technology, Mantra: Customer Intimacy.
The closing ceremony was initiated with rapporteur’s session. Prof. Ganesh Mani, Prof. Juhi Ranjan, and Prof. Silpy Sarker Gupta informed the gathered, of the proceedings in the different tracks. The results of the research papers were then announced. The conference was wrapped up with the vote of thanks by the convener of the conference, Prof. Prakash Pandit.
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Content Credits: Sridhar Venkateswaran
Picture Credits: ifOcus IBS Mumbai
YAdu Kul Bhushan Hemant Purandare Priyanka Mathur Dhingra Deepika Dabke Rita Rangnekar Swapna Tamhankar Amarjeet Patpatia Juhi Ranjan Madhu Iyengar Dimple Pandey Rachna Sharma Tania Sen
Anand Shringarpure
