Paprika Idea Labs

Paprika Idea Labs We solve some of the most challenging problems in communication and marketing by building brand stories for their target consumers.

We solve some of the most challenging problems in marketing, content and personal branding by creating compelling stories.

- Content Platform: for Brands & Individuals
- Lifestyle, Ambient Media
- Activation, BTL
- Influencer Marketing We understand how complex a brand journey can be, that’s why we have built a team of best creative thinkers, content writers, communication experts, strategists an

d marketers. We work with some of the best advertising agencies & brands in the country, from agencies such as Group M, Madison, Dentsu to name a few to large brands such as Cadburys, Tata, Hershey’s, Mercedes, Bru and many more. Helmed by Rajnish Rawat who is the former Publisher of media & content brands such as Midday and Time Out India, PI Labs also created, nurtured and hived off a immensely creative & performance driven digital & social media agency, Social Pill. Personal branding for professionals is the new space that PI Labs has got into in the last few months. Realising how important is personal branding for professionals on platforms such as Linkedin combined with the fact that people are not able to take out active time to communicate their thoughts on these platforms, PI Labs has created a service which is a customised content creation platform for the Individuals. For the personal branding platform, our team includes domain experts (for domains such as marketing, sales, tech, strategy, advertising, general/senior management, operations/finance etc.), content writers and editors. They understand your profile, industry, topics & causes close to you and then research LinkedIn timelines of yours and people similar to you. And based on your inputs and our research, we start creating content pieces for you.

12/05/2020
13/04/2020

Paprika Idea Labs is looking for a young, dynamic and humorous Video making/editing intern for it's upcoming video content platform. We are looking for someone who is in sync with pop culture, appreciates a good meme and can adapt to a Deadpool style lingo.

Video editors day to day responsibilities will be to understand the script provided to them and convert the script into a video by sourcing clips and footage form internet. These clips/footage will be to refer the given script to movies, memes, songs, pop culture, etc.

Interested candidates can send in their applications to [email protected] with links to their previous work and while you are at it, why don't you send in a nice meme as well(no holds barred).

19/11/2019

We are looking for a 3D Designer to take charge of visualisation process for ideas that client servicing teams come up with for various clients. Designs will include visualisation and renders for activation setups, brand visibility at media outlets, concept designs for innovations, etc. Ideally a candidate with some prior events industry experience or basic knowledge about brand marketing will be preferred.

17/06/2019

Understanding and interpreting the creative brief
Visualising the design as per the brief given with details of structure, lights, textures, etc.

Creating 3D designs:
a. Exhibitions - stalls, displays, visual merchandising
b. Events - stage, set ups, backdrops,
c. Product- products, prototypes, product packs, rendering in different views, etc. as per the requirements and deadline given.

Should add value to visualized designs through creative inputs and use of relevant software features.

Creating new avenues for branding. A customised branding solution for Zee HD to reach out to the key consumers at the pe...
17/12/2018

Creating new avenues for branding. A customised branding solution for Zee HD to reach out to the key consumers at the perfect touchpoint.

Client: Zee HD
Agency: Wavemaker (Group M)
Location: Vijay Sales, Reliance Digital and AK Gandhi across 16 cities

Here's a sneak peak of the Cadbury Gems Independence Day celebration at GIP Mall, Noida.
17/12/2018

Here's a sneak peak of the Cadbury Gems Independence Day celebration at GIP Mall, Noida.

Taking crowdsourcing to next level. was an innovative initiative by Cadbury Silk to crowdsource the face of their camp...
17/12/2018

Taking crowdsourcing to next level. was an innovative initiative by Cadbury Silk to crowdsource the face of their campaign.

Client - Mondelez India
Agency - Ambient OOH (Dentsu Aegis)
Location - Inorbit Mall, Mumbai
Date - 13 & 14 October

The best way to tell consumer about your product is by giving them a first hand experience. PI Labs in association with ...
17/12/2018

The best way to tell consumer about your product is by giving them a first hand experience. PI Labs in association with Madison World executed a unique Sampling and Influencer campaign across 60+ premium restaurants in Mumbai and Delhi.

Client - TATA Chemicals(TATA Salt)
Agency - Madison Turnt
Location - Mumbai and Delhi
Date - September to November

17/12/2018

{ACTIVATION}
This independence day our team proved again that we can deliver large scale innovative brand solutions customised to a Brand's need.

Client - Mondelez India Private Limited (Cadbury Gems)
Agency - Ambient OOH (Dentsu Aegis)
Location - GIP Mall, Noida
Date - 11th to 15th August

Address

Mumbai
400072

Telephone

+919820327315

Website

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