PHD Media

02/03/2023

Congratulations to Team PHD for bringing home 5 accolades at the exchange4media's ! We're so stoked about this.

The IMA awards recognize successful, path-breaking and impactful marketing strategies and celebrates organisations, individuals and teams who have achieved extraordinary success from innovative and effective marketing practices.

🥇Johnnie Walker's - Diageo | Best Use of PR
🥉 McDowell’s Yeh No 1 Yaari Hai - Diageo | Best Use of Omnichannel Marketing
🥉 McDowell’s Yeh No1 Yaari Hai - Diageo | Best Use of PR
🥉Taigun Impact with IPL Partnership | Best Use of Sports or eSports Marketing
🥉Nudge AI – DBS | Use of Analytics/ Big Data/AI

Bravo to everyone involved! And thank you to our clients for their trust and support. 🙌

09/02/2022

"Brands and advertisers need to be open to change, stay agile and adapt to the winds of change," believes Shobhit Gaur – Senior Vice President (Head of Digital), PHD India, as he shares his Focus for 2022 with MediaNews4U. Read on about the themes that are expected to dominate in 2022.

Shobhit Gaur - Senior Vice President (Digital Head), PHD India shares on five important areas of focus for the year 2022.

31/01/2022

"True inclusion breeds growth, furthers innovation, boosts creativity and helps organizations constantly push the envelope on making the leap at every juncture." When it comes to DEI, "leaders need to demonstrate they know the importance of moving beyond mandates," says Monaz Todywalla, CEO of PHD India, in this thought-provoking piece she recently penned for Campaign Asia-Pacific. bit.ly/3s80uY9

There’s far more at stake here and leaders need to demonstrate they know the importance of moving beyond mandates, says the CEO of PHD India.

19/01/2022

"With the pandemic disrupting the status quo, the true power of Omnichannel marketing is making itself known", says Monaz Todywalla, CEO of PHD India in conversation with ET Brand Equity. bit.ly/3eX9MzJ

04/01/2022

From upskilling gaining steadfast momentum in 2021 to how 2022 is going to be a critically tipping point for authentically inclusive advertising, Monaz Todywalla, CEO, PHD India, shares her insights on the year to come with Campaign India.

Read on to know more about how the nature of the advertising and media business has metamorphosised in recent times. https://bit.ly/3JIeUG4

We ask industry leaders for their learnings from 2021, and an outrageous prediction for the year to come

24/12/2021

We’re thrilled to announce that we brought home 4 golds at the recently concluded Buzzincontent Awards 2021! Massive congratulations to iQOO, Team PHD and OMG Content for raising the bar on excellence with iQOO's Raid Nights campaign and for emerging as one of the top winners at the content marketing awards.

Read on for more details: https://bit.ly/3Fw1WsD

29/11/2021

🏆 Wow! It's been a thrill at the exchange4media 2021 awards! Congratulations to our team on winning 8 awards - bringing home 4 Gold, 2 Silver and 2 Bronze for our fantastic work on 'Welcome Back' for Johnnie Walker India, 'Friendship Day' for McDowell's No. 1, and 'Giphy' for Captain Morgan.

A huge thank you to our teams for continuing to raise the bar on creativity and to our clients for their consistent trust in us, empowering them to make the leap with courage and innovation! And thank you exchange4media for the recognition - wonderful to be celebrating successes with the industry again.

18/11/2021

𝐈𝐧 𝐓𝐡𝐞 𝐍𝐞𝐰𝐬 | "With consumers showing an increased propensity to spend, pent-up demand from brands translating into a bouquet of launches - complimented by high-decibel marketing campaigns, and an overall increase in consumption and sales...the festivities have ushered in a season that's peppered with a healthy dose of optimism..."

With brands and advertisers going all out with their marketing activities this festive season, read on to know more as Monaz Todywalla, CEO of PHD Media India, shares her thoughts on the 2021 festive season and India's advertising industry - in this story by Karuna Sharma of Business Insider India.

Cautious optimism continues to thrive in the advertising industry

16/11/2021

PHD’s visual identity reflects our philosophy. Our new brand mark is dynamic and flexible and can even make the leap itself!

--

Here, Avril Canavan, our Worldwide Chief Marketing Officer, explains the evolution of our logo:

“Our new identity is strategically designed with digital and motion in mind to reflect how we work today as well as being a symbol of our ethos. The brand mark is dynamic and flexible, capable of making a physical leap itself to trigger imagery or film and reveal a world reimagined.”

Thank you to the wonderful Cosmo Jameson Creative Office for his brilliance and collaboration on this project!

Learn more about PHD and our new identity at www.phdmedia.com.

11/11/2021

Our philosophy informs everything we do and is key to our new visual identity.

Here, we present our values – Courage, Creativity, Openness, Collaboration, and Curiosity – by showing visual leaps from one state to another.

--

These values are important to us at PHD, because, combined, they help us drive disproportionate business growth for our clients.

Learn more about PHD and our new identity at www.phdmedia.com

09/11/2021

The world of media and advertising has changed. So PHD has too. Watch how we have evolved our identity to keep helping brands ahead of their competitors.

--

Holden, our Worldwide Chief Strategy Officer, explains more:

“In the modern world, advancements in data and technology have enabled marketers to improve how they target and measure their campaigns. However, while this is hugely important, at PHD, we know that every great campaign starts with a great creative idea. That’s why our new identity focuses on creativity above all else – because it’s the power of imagination that drives disproportionate growth, not just reports and spreadsheets.”

Learn more about PHD and our new identity at www.phdmedia.com.